Sponsors Seriously Pimped Skiers’ Rides Recently

Sponsors Seriously Pimped Skiers’ Rides Recently

Newsfeed, Trivia
We register a trend that we like: top xcski stars drive fancier and fancier cars. Why are we happy? Easy: because in all cases here we are talking sponsors-provided vehicles and it is as clear as day that the said sponsors appreciate influencer-potential of best skiers more and more. Otherwise, why would they hand over the cars the sticker prices of which are seriously north of 50k and in some case close to 100k euros, the threshold of elusive "luxury vehicle" category? Let's look closer: Heidi Weng and Volvo XC60 T8 Hybrid R-Design. One of the top models in the Swedish car maker's line-up, sporting 0-100 km/h acceleration of some 5.3 second. https://www.instagram.com/p/CDrVZo5joyS/?igshid=1jkzer5psecis =========================================== Ebbа Andersson and VW Tiguan R-Line. The whole Swedish team has VW as a sponsor so…
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Bolshunov Popped The Question! Where Are Other Stars in THAT Race?

Bolshunov Popped The Question! Where Are Other Stars in THAT Race?

Leaders, Newsfeed, Trivia
He popped the question! Alexander Bolshunov has beaten his chief rival yet again - and that distance shall be the longest ever. And the most pleasant too, hopefully! If might want to go back to our interview of 2018 where they talk about their feelings for each other. https://www.dailyskier.com/2018/10/25/bolshunov-and-zherebyateva-on-love-support-and-johannes-klaebo/ And what about Johannes? https://www.instagram.com/p/B6ixwBBpg6I/?igshid=vwu17y4n375d Johannes Høsflot Klæbo and Pernille Dosvik made their relationship public in April 2018. Since then, they moved together into a newly built house ( Klaebo wins that race - Bolshunov & Zherebyateva are still working on kitting-out their family nest) and became "parents" to a cat called Stjerne or "Star". A fitting name and another one-up on the Russian rivals, who still pose on photos with their parents' dogs. https://www.instagram.com/p/B-4kE-MAz_-/?igshid=ybcoaxx0eken Wade Poplawski, Jessie Diggins’ Boyfriend is…
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US Skiers Share Their Takes On Ongoing

US Skiers Share Their Takes On Ongoing

Leaders, Newsfeed
We are a sports publication and intend to stay clear from whatever political stories - that's not what you expect here, anyhow. However, when the story is so big that the stars of the Nordic start to reflect upon the events unfolding, we can't quite stay away and offer a gist of what was said by them in the last few days: Jessica Diggins was born in Minneapolis-St. Paul and was supposed to become the face of the first-ever Minneapolis FIS World Cup event. Alas, that one was cancelled at the last possible moment and Minneapolis 2020 shall be remembered for entirely different reasons. Given, Diggins is the only true star the US xcskiing got, she gets national media attention and is fully aware that her every word in the…
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Straight From Source: Salomon Nordic Director Nicolas Stamos Talks About  Gear & Business

Straight From Source: Salomon Nordic Director Nicolas Stamos Talks About Gear & Business

Gear News, Leaders, Newsfeed
..."We would only have a few minutes to say hello and for a few basic questions", messages the man who runs Salomon Nordic when we agree to meet at Atomic/ Amer Sports factory in Altenmarkt in Pongau where the French company produces its cross country skis. ....After an hour of ( very intense) conversation that covers just about every aspect of Salomon business in & around skiing , the conversation that several other staffers, responsible for race skis eventially join in, Nicolas Stamos finally says that the meeting he was actually coming for can't be delayed no more... Which is a massive pity - what Stamos & his team have managed to achieve in the last decade is nothing short of fascinating. But now everything makes perfect sense: they are…
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Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Newsfeed, Trivia
It would be silly to equate a popularity of sportsman or woman with amount of Instagram followers he/she has. Silly – but we will nonetheless. Because how else is to gauge the said popularity across the board? Generation Z is in love with Snapchat and VSCO while Gen X seem to prefer FB and/or Twitter. Where do they all meet? On Instagram with its one billion+ subscribers. And as to why is it important – here's just one piece of data that should remove any need for further explanations: 44% of young folks of Gen Z indicated that Instagram influences their shopping decisions. With Millennials it falls to 21% but nobody would dispute it's still huge. We have looked at the Instagram accounts of world's top skiers – and those…
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