Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Vasaloppet Week Attracts 66K Participants, Brings Record Amount of Money to Local Communities

Money & Finance, Newsfeed
... A couple of weeks ago we talked about financial success of the Engadin ski marathon , opining that the Swiss marathon's money making capacity is second only to the Mother of all ski marathons, Vasaloppet. Sure enough, the organizers of the Swedish multi-event did the math for 2017 and have announced that the Vasaloppet-2017 generated a turnover of SEK 234.6 million. ( EUR 24 million/USD 28 million) for the three municipalities involved in hosting a 90km race - an increase of almost 10% since 2015 when the last study was conducted ( to be clear, the Swiss report an even higher turnover - but they look at the broader economic effect, countrywide - while Swedish data considers only an impact on local communities) Vasaloppet had long branched out into…
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Marathon Engadin, Money Making Machine

Marathon Engadin, Money Making Machine

Money & Finance, Newsfeed, Travel & Mass Sport
The Engadine ski marathon has confirmed yet again its stellar reputation in a very important category: how to stage a popular skiing event – and make a ton money on process. The Engadin 2017 have generated an income of CHF 6.2 million for the valley proper. Countrywide the effect of the Engadin mass race is felt even stronger: CHF 15 million was generated in business activities directly linked to the event on a turnover of CHF 33 million, according to the marathon organizers. To service 13000+ participants and many thousands of their friends & family who came to watch and cheer, an equivalent of 140 full time jobs was created. “The Engadin hospitality sector is particularly benefiting from the annual sporting event," Corina Rieser from Event Analytics.com is quoted by…
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Engadin Ski Marathon Plans Expansion

Engadin Ski Marathon Plans Expansion

Money & Finance, Newsfeed, Travel & Mass Sport
In a proof that there's never enough of a good thing, the organizers of , arguably, the world's glitziest ski marathon are thinking further expansion. With some 13000 participants each year, the Engadin Ski Marathon is already a poster child of how to make cross country skiing attractive for the masses – and profitable for the hosting region. Now the organizers of the Swiss event want to build it up even stronger, turning a series of one-off events into the full “Engadin marathon week” The Frauenlauf (“Women's Race) has already been in existence for quite some time – and this year some 500 people took part in the inaugural Night Race. Party after the Engadin marathon finish Clearly, the Engadin bosses take an inspiration from the ever-growing success of the…
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