Davos Potpourri – In Vision

Davos Potpourri – In Vision

Newsfeed, Travel & Mass Sport, Trivia
Davos Nordic is always kind of special: for one, it's the first continental stage of the FIS Ski World Cup... It is also the first one on altitude - and heck, it's arguably the fanciest place the international ski circus is travelling to in its season. ...The following photo-spread is not about who came first (although, if you're Johannes Klaebo you automatically get more media & fans'attention) After all, that's what a multi-camera television broadcast does the best in effort to inform you. We, however, try to add to it by giving you a glimpse into what happens before, after & behind the scenes as the world best skiers meet in the Swiss Alps Enjoy - and write to us who and what you'd like to see captured next time!…
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Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Leaders, Money & Finance, Newsfeed
....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. [caption id="attachment_9358" align="aligncenter" width="1920"] there are no firm statistics but in any given race at least half of elite athletes would run on Fischer skis[/caption] How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? - More than 100, less than 1000 ? in total - of whom approximately 35% are cross country skiers Do you believe in promotion via personalities, influencers? - Yes – our biggest influencers are our athletes. In Norway Fischer's athletes like Northug or Klaebo are real idols and heroes. But e.g. in Germany – it…
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Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Leaders, Newsfeed
Whether you are skier, coach or , perhaps, working for a retailer selling Nordic skis & equipment, you have surely came across products produced by Fischer Sports. No other brand came to define the great sport of skiing as much as the company from the Austrian town of Ried im Inkreiss in the last 50 years. Yet  the people behind the company's success are not going on record with media very often. And this is something we aim to ameliorate with this two-part interview. Here's straight from the source:     Thomas Drindl, 50 Worked for Fischer Sports since 1999 , became a Head of Fischer Nordic ten years later, in 2009. One of the architects of Fischer's last decade's success - both in racing and amateur/mass skiing department. Arguably,…
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Fischer. Birth Of Speedmax

Fischer. Birth Of Speedmax

Gear News, Leaders, Newsfeed
Let's start with an obvious: Fischer Sports is company that plays in the league of its own when it comes to cross country skiing. It is clearly the largest ( even if the company refuses to divulge production figures and revenue size) ski manufacturer in the world. In ski racing the Fischer mettle has been proven time and again. At the Olympics -2018 in PyeongChang 14 golden medals were won on Fischer skis - while the rest of the producers' accounted for 6 golds – put together. Fair to say that all – or nearly all – of those medals were won on Speedmax skis, the Fischer's crown effort in the racing department. [caption id="attachment_9215" align="aligncenter" width="1920"] The size of Fischer Sports facilities in Ried is impressive - it's easily…
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Rottefella, New MOVE And Irrational Desires Of Years Past

Rottefella, New MOVE And Irrational Desires Of Years Past

Newsfeed, Trivia
Rottefella, abandoned by Fischer and Rossignol, is doing its very best to keep the share of the market. It just introduced new RF MOVE bindings that are not only movable along the axis, but are also compatible with the IFP platform (aforementioned Fischer & Rossignol). MOVE are great bindings et al, but we are nostalgic for the times when the Norwegian producer was known to go off on a tangent , introducing tough, austere world of xskiing to the concept of luxury. Remember the father/best friend/boss'best birthday present ever-ever, Rottefella Titan? A battalion of keyboard warriors went on maligning the very idea of bindings that cost more than the skis they are attached to when they first made in appearance in what? 2012? Well, Sven Albert will still would happily…
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