Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Adidas Signs Frida Karlsson. Why Is That Reason To Celebrate

Leaders, Money & Finance, Newsfeed
Frida Karlsson just became a brand ambassador for Adidas - and that's a big deal. A few years ago sportswear & equipment giant from Herzogenaurach made a fateful decision to exit winter sports ( domestic German teams are excluded, temporarily so from what we understand). Fateful for the winter sports - when one of the world biggest companies, the one constantly looking for expansion, decides there is no market in xcskiing (or biathlon for that matter) - that's a clear sign that things are not quite right , that the market niche is shrinking so fast that it's not worth the effort. One could huff and puff over how unfair the world is, but when the majors who had used to care ( remember Adidas ski? Nike ski boots??) slowly…
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Sweden Nominates Absolutely Cracking Squad For JWM2020

Sweden Nominates Absolutely Cracking Squad For JWM2020

Leaders, Newsfeed
Sweden seems to be aiming for a clean sweep at female distance races at FIS Nordic Junior & U23 Cross Country World Ski Championships 2020. Particularly in that U23 sub-division, where athletes 21 to 23 years old participate. See who are they sending to Germany next week: [caption id="attachment_14813" align="alignnone" width="1920"] Both Moa Lundgren and Emma Ribom are regular in Top 10 in the World Cup this season[/caption] [caption id="attachment_14814" align="alignnone" width="1920"] But particularly striking is the decision to send Ebba Andersson to Oberwiesenthal for U23 rather than giving her a shot a beating the Norwegians and/ or Natalia Nepryeava at Holmenkollen 30 that is happening at the roughly same time? Could it be Ebba's own decision? [/caption] [caption id="attachment_14809" align="alignnone" width="1920"] Sadly for JWM fans, perhaps the biggest discovery…
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News Just In: Frida Karlsson Benched By Doctors , Won’t Compete

News Just In: Frida Karlsson Benched By Doctors , Won’t Compete

Leaders, Newsfeed
World's best young skier and absolute princess of social media who rocket-fast became a face of cross country skiing, has been benched for undetermined period of time - and for unspecified health-related issue. SVT, Swedish national television simply stated that doctors found her " unfit to compete". Frida is a second uber-elite skier to stop competing this season after Ingvild Oestberg was sidelined with very similar and super-vague explanation: health is not good enough to compete. Now the comparisons between two extraordinary skiers are unavoidable.
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Stars of 19/20 For You To Look At. Part 1 – Women

Stars of 19/20 For You To Look At. Part 1 – Women

Leaders, Newsfeed
And we mean what we sayin the title of this story: these are those who will star among the skiers. To be one these days it's not enough to win races. Clearly, it's a big part of it, hard to become an object of mass fascination if you keep in finishing at the bottom. But to become a proper star, you have to build a presence outside the tracks, to do and to say things people would notice - and luve or hate. Luckily, most of the World Cup's top contenders are just like that: [caption id="attachment_13771" align="alignnone" width="1920"] Therese Johaug is a red-hot favorite to win the Cup these year and for a good reason: when it comes to distance racing she's from a different planet compared to the…
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Belorukova On Altercation With Karlsson:  I Do Not Regret What I Did  – One Can Not Behave Way She Did  In Race

Belorukova On Altercation With Karlsson: I Do Not Regret What I Did – One Can Not Behave Way She Did In Race

Leaders, Newsfeed
This is the second part of the interview with the Olympics & Worlds medalist Yulia Belorukova. Part 1 is here [caption id="attachment_12373" align="alignnone" width="1920"] On "kerfuffle"with Frida Karlsson in Canada:It's " Forget and move on" kinda thing now. But I tell you this: I do not regret what I did and would probably do it again in the same situation. One can not behave the way she did in that race.[/caption] [caption id="attachment_12376" align="alignnone" width="1018"] On Sponsors: I am not prepared to help advertize just about anything – I really need to believe in what I'm promoting. I really enjoyed my relationship with Toyota Russia – they are cool people and I've been using a cool car , Toyota C-HR - why, I even learned how to drive to make…
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