Belorukova On Altercation With Karlsson:  I Do Not Regret What I Did  – One Can Not Behave Way She Did  In Race

Belorukova On Altercation With Karlsson: I Do Not Regret What I Did – One Can Not Behave Way She Did In Race

Leaders, Newsfeed
This is the second part of the interview with the Olympics & Worlds medalist Yulia Belorukova. Part 1 is here [caption id="attachment_12373" align="alignnone" width="1920"] On "kerfuffle"with Frida Karlsson in Canada:It's " Forget and move on" kinda thing now. But I tell you this: I do not regret what I did and would probably do it again in the same situation. One can not behave the way she did in that race.[/caption] [caption id="attachment_12376" align="alignnone" width="1018"] On Sponsors: I am not prepared to help advertize just about anything – I really need to believe in what I'm promoting. I really enjoyed my relationship with Toyota Russia – they are cool people and I've been using a cool car , Toyota C-HR - why, I even learned how to drive to make…
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Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida  Karlsson

Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida Karlsson

Money & Finance, Newsfeed
If you manufacture anything with even remote appeal to broader public AND had a way of foretelling the future, chances are you would apply last year to become Friday Karlsson's sponsor. Or, if you are representative of a burgeoning profession of intermediary between sport stars and sponsors, you'd do anything to become her business development & marketing agent. It's too late now though: in interview with SVT Sport her mother ( and former world class skier), Mia Karlsson says that only during the World Championship some 20 to 25 agents contacted the family and offered to represent Frida Think about it and tell your friends: 25 already highly paid professional reps, all queuing for the honor to represent hitherto unknown Nordic skier. Honor - and a lot of money. The…
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Trimtex  Makes Leap Into Top League  By Signing Frida Karlsson

Trimtex Makes Leap Into Top League By Signing Frida Karlsson

Gear News, Newsfeed
Let's not mince words: Frida Karlsson is a personality the xcskiing world badly needed - and now got. A combination of the Swede's fierceness on the track and a disarming smile of a teenager ( yes, she's still 19 as of this writing) will bring the august sport of narrow planks on snow millions of fans both now - and in a foreseeable future. Or, to make it more modern sounding, she's the hottest influencer in the sport since Johannes Klaebo started to show what he's capable of a couple of years ago. Whoever had a foresight to sign a contract with Ms. Karlsson before she burst into the scene is to be applauded for his/her business acumen. Today we talk to one of them - meet Ole Kristian Augland,…
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Part III. Changes Skiing Would Likely Have To Undergo

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed
This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…
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Northug’s Janteloppet: See Who Was There

Northug’s Janteloppet: See Who Was There

Newsfeed, Trivia
The inaugural edition of Janteloppet has come and gone - and that was quite something! Do not take it from the easily impressed media ( like us) - take it from normally reserved Natalia Nepryaeva: "Как же нам было круто 🤩 Это было идеальное завершение сезона 🔥" Or "It was so awesome! The ideal ending of the season" The Norwegian race-meets-party shows where the cross country skiing needs to go were to compete and win in people's attention against others, "cooler" sports. Over the next week we will do our best here to convey what was so "awesome" about Janteloppet. But the first story is as simple as it is visual - see who graced the mountaintop of Hafjell- Øyer with their presence. And when we said "graced" - on…
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