Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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Gus Schumacher On Tour De Ski, Swiss Prices And Long Distance Relationships

Gus Schumacher On Tour De Ski, Swiss Prices And Long Distance Relationships

Leaders, Newsfeed
Gus Schumacher has convincingly proven his status of the hottest up-and-coming star of the men's cross-country skiing by finishing 18th overall in his first Tour de Ski - ahead of many an experienced skier and , more importantly, ahead of equally young, talented and highly marketable William Poromaa of Sweden and Alexander Terentiev of Russia. A 20 year old Alaskan scored his first Top 10 finish at 15k C earlier in the week and was 19th at the finish line of the grueling Alpe Cermis climb. We chatted to the young American immediately after his last TdS race: Hardest race you ever had? - The uphill climb was mentally hard but I’ve definitely had harder races on regular courses. Honestly, the worst part was like the first 1/3rd when the…
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US Skiers Share Their Takes On Ongoing

US Skiers Share Their Takes On Ongoing

Leaders, Newsfeed
We are a sports publication and intend to stay clear from whatever political stories - that's not what you expect here, anyhow. However, when the story is so big that the stars of the Nordic start to reflect upon the events unfolding, we can't quite stay away and offer a gist of what was said by them in the last few days: Jessica Diggins was born in Minneapolis-St. Paul and was supposed to become the face of the first-ever Minneapolis FIS World Cup event. Alas, that one was cancelled at the last possible moment and Minneapolis 2020 shall be remembered for entirely different reasons. Given, Diggins is the only true star the US xcskiing got, she gets national media attention and is fully aware that her every word in the…
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Gus Schumacher,  2020 Junior World Champion – Interview You’d Want To Read

Gus Schumacher, 2020 Junior World Champion – Interview You’d Want To Read

Leaders, Newsfeed
Honestly, we do not think Gus Schumacher needs long introductions. A 19 year old from Anchorage, Alaska is a true leader of the extremely talented crop of US Juniors that collectively holds the best promise of breaking that Norwegian-Russian duopoly in male skiing - in a few years. We talked to the double gold medalist of the recent FIS Nordic Junior World Ski Championships with one big question in mind: when does he think he will start taking on Klaebo and Bolshunov & what's needed to make it happen? You are the first American to win a gold medal in an individual race at the World Juniors. What does it say about the relative strength of the youth ski system the US? - I think this first individual gold by…
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