When You Got It – Flaunt It!

When You Got It – Flaunt It!

Leaders, Newsfeed, Trivia
A piece of ancient wisdom: being an xc skier equals having a very toned body. And if you have a body to envy, temperatures are rising and there's Instagram – you got to show it, right? A few year ago Norwegian skiers started a flashmob: to find picturesque places and to make a photo of your backside on the background. The main thing is to leave as few clothes as possible, so nothing obstructs the view of that strong, muscular back! That flashmob spread like a wildfire - skiers the world over are engaged in making best snaps of their posteriors. Here are some of the best – and see if you could tell a world champion from a skiing rookie – from behind! Heidi Weng, Norway, won all possible…
Read More
Five Up-And-Coming Skiers Who Will Turn You Into Avid Skiing Fan

Five Up-And-Coming Skiers Who Will Turn You Into Avid Skiing Fan

Leaders, Newsfeed, Trivia
Would it be fair to say that, without sports, traditional television broadcasting would be dead? Statistics don't lie: these days, pretty much only sporting events can gather billion-strong audiences in front of TV sets (or, increasingly, computer screens). What is that we like so much about watching sports? National pride? Sure. Maximum exertion needed to win? Check. Seamless, smooth technique that comes from a combo of talent and thousands of hours of practice? Sure, check, Gorgeous athletic bodies on display? Check, check, check! It's tough to be a sports star these days. Just winning is not enough – you have to have a persona that media loves (or loves to hate), and you have to relentlessly work on developing and nurturing a fan base on social media platforms. In return…
Read More