Marit Bjørgen Like You Never Seen Before Appears In Charity Photoshoot

Marit Bjørgen Like You Never Seen Before Appears In Charity Photoshoot

Leaders, Newsfeed, Trivia
Marit Bjoergen is all flowers this week – literally. A Norwegian skiing star has appeared in the photoshoot for the Breast Cancer Awareness Month, sporting a night sleeveless gown decorated with freshly cut flowers, sponsored by the flower store Mester Grønn. Each year the florists create a special Pink Ribbon bouquet, as their way of supporting breast cancer research. In 2016 NOK 2.7 million from the sale of bouquets, freshly cut roses and scented candles was donated. Says Bjoergen: - To recover from breast cancer to then fight after effects must be incredibly tough. Not just for those who are ill, but also those who are close to them. https://www.youtube.com/watch?v=N3Alqj8l5OM In 2017, Mester Grønn’s florists have gone one step further and have created ski racing suits – pink, of course,…
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Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Leaders, Newsfeed
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…
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When You Got It – Flaunt It!

When You Got It – Flaunt It!

Leaders, Newsfeed, Trivia
A piece of ancient wisdom: being an xc skier equals having a very toned body. And if you have a body to envy, temperatures are rising and there's Instagram – you got to show it, right? A few year ago Norwegian skiers started a flashmob: to find picturesque places and to make a photo of your backside on the background. The main thing is to leave as few clothes as possible, so nothing obstructs the view of that strong, muscular back! That flashmob spread like a wildfire - skiers the world over are engaged in making best snaps of their posteriors. Here are some of the best – and see if you could tell a world champion from a skiing rookie – from behind! Heidi Weng, Norway, won all possible…
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Women Of Fashion: Who Is  Most Stylish Skier?

Women Of Fashion: Who Is Most Stylish Skier?

Newsfeed, Trivia
We did our best already introducing the most fashionable men in skiing. Now it's fairer gender's turn. Compare to men-skiers, who – let's face it – look about the same in racing suits and tuxedos (i.e. strong, fit, muscular, attractive etc.) female skiers'appearance turnaround is rather striking. You may or may not recognize your favorite stars were you meet them on a Friday night event. Cross country skiing as a physical activity is hands down the best way of shaping a human body – and fancy dresses, elaborate hairdos and high heels serve to enhance & highlight it all in the right places. And, yes, to make those with sedentary lifestyle go green with envy. The title of the main fashionista in cross-country skiing goes, in our opinion, to the…
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Meet HABs – their husbands and boyfriends

Meet HABs – their husbands and boyfriends

Featured, Leaders, Newsfeed, Trivia
We've have already did our best trying to introduce WAGs: wifes & girlfriends of the world top male skiers. But who are the BAHs - boyfriends and husbands of the elite female skiers? Let's start with a boyfriend of the world's best known - and by far the richest skier, male or female, one and only Therese Johaug. Meet Therese's choice Nils Jakob Hoff. This two-meter-tall man is often seen standing behind diminutive Johaug and is often seen rooting for her at the trail - while Therese was seen at the Olympics in Rio cheering for her man (Hoff is a world champion in rowing). In true sportsmen romance fashion, the two athletes met on a plane, when Hoff was flying to his competitions, and Johaug to a training camp.…
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