Johaug

20Sep 2018 by DS News Team

Northug Is King – Of Instagram + Other News About Most Important Social Media Net

It would be silly to equate a popularity of sportsman or woman with amount of Instagram followers he/she has. Silly – but we will nonetheless. Because how else is to gauge the said popularity across the board? Generation Z is in love with Snapchat and VSCO while Gen X seem to prefer FB and/or Twitter. Where do they all meet? On Instagram with its one billion+ subscribers. And as to why is it important – here's just one piece of data that should remove any need for further explanations: 44% of young folks of Gen Z indicated that Instagram influences their shopping decisions. With Millennials it falls to 21% but nobody would dispute it's still huge. We have looked at the Instagram accounts of world's top skiers – and those…

21Aug 2018 by DS News Team

Norwegian Stars: What Do They Earn. And Why Do We Care

Money & Finance, Newsfeed

Let's start with the second part of that headline: why do we care. The honorable sport of cross country skiing does not live in a vacuum - it has to compete for attention of big TV channels and, most importantly, sponsors' money to exist. Aforementioned sponsors and broadcasters are simple people at their core: all they care about is a right kind of audience. The bigger - the merrier. Which brings us to amount of fans There are many great sports that simply have lost to the new entrants on the market - failing to adopt, not being seen as cool - and failing to produce their own stars that millions ( literally) want to follow and emulate. But stars by nature have to be in spotlight. Those fans, they…

24Jan 2018 by The Daily Skier Editorial

Who Are We Going To Miss At Olympics – And Why Is It Totally Wrong

Leaders, Newsfeed

Two weeks to go to the Olympic Games, cross country skiing fans start counting disappointments The modern sport is not about who wins – it's about who's got bigger personality, appeal, following. To simplify matters – if a skier got 50k subscribers on Instagram, that universal popularity tool, yet was not selected for Pyeonchang – it ain't good for the great sport of skiing. [caption id="attachment_6358" align="aligncenter" width="1024"] fans pack the stands to see not only competitions but first and foremost their heroes. It was plain and evident in Dresden that many ( most?) came to look at Jonannes Klaebo[/caption] Let's see who we'll miss in Korea The double crown goes to two Norwegians – but of course. With a deliberate, symbolic denial of the Olympics to, arguably, world's strongest…

20Jan 2018 by DS News Team

“I Wil Be Back” Writes Johaug, Gets Golden Commemorative Coin “To Give Her Further Motivation”

Leaders, Newsfeed

Therese Johaug is out of the PyeongChang Olympics – but not out of newspaper headlines with media sharply divided over a 29 year old Norwegian's role in modern cross country skiing. The latest episode was sparked by the visit of Ms. Johaug to Samlehuset, a local company ( but a branch of international powerhouse in its field). Samlerhuset Norge is a distributor of various collectibles best known for its succesful promotion & direct marketing of official Olympic coins. While there, an Olympic champion of Vancouver, who is missing the upcoming Games through doping suspension, was asked to write a greeting – which she promptly did on a booklet advertizing 2000 Korean Won, an Olympic edition special. " I will be back" reads the skier's message (in English), accompanied by a…

05Nov 2017 by DS News Team

Northug Leads Race Of Top Earners In XC Skiing, Johaug Second

Money & Finance, Newsfeed

The end of October is a time when Skatteetaten or the Norwegian tax service publishes personal income declarations of country's citizens. Unlike most of the other nations where such an information is seen as deeply private, in Norway ( as in Sweden and in Finland) it is considered vital for society's health and openness to make it public. ...Thus giving the Nordic media – and through their efforts all interested – a chance to glean how much money the top stars of cross country skiing really make. And for international skiing audience to imagine what sort of money the xc skiing could bring – when/if it is as developped and popular of a sport as it is in Norway. So, here's some info of note: https://www.instagram.com/p/BSq5XLHgOq_/ 1. Petter Northug Jr.…

Tag: Johaug