Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Thomas Drindl, Head Of Fischer Nordic : When It Comes To Promotion We Expect More From Our Sponsored Athletes

Leaders, Money & Finance, Newsfeed
....This is Part 2 of interview with Thomas Drindl, Head of Fischer Nordic. Tanja Winterhalder, Head of Sports Marketing & PR, Fischer Nordic, joins in conversation. [caption id="attachment_9358" align="aligncenter" width="1920"] there are no firm statistics but in any given race at least half of elite athletes would run on Fischer skis[/caption] How many Fischer-sponsored athletes do you currently have – and how many cross country skiers among them i.e. excluding biathlon and Nordic combined ? - More than 100, less than 1000 😉 in total - of whom approximately 35% are cross country skiers Do you believe in promotion via personalities, influencers? - Yes – our biggest influencers are our athletes. In Norway Fischer's athletes like Northug or Klaebo are real idols and heroes. But e.g. in Germany – it…
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Muonio FIS Races. In Vision

Muonio FIS Races. In Vision

Leaders, Newsfeed
Why are is Olos/Muonio is a roving capital of world cross country skiing in mid November? - guaranteed snow for one - Muonio is the place where they invented snowfarming - world class recovery and out-of-snow facilities - chance to train with some of the world's best skiers and biathlets on the same tracks - and even to compete against them - all you need to sign up is a valid FIS code [caption id="attachment_9341" align="aligncenter" width="1356"] Muonio/Olos FIS races traditionally serve as astart of international ski season[/caption] [caption id="attachment_9340" align="aligncenter" width="1600"] International superstars like Alexander Bolshunov come to participate[/caption] [caption id="attachment_9335" align="aligncenter" width="899"] ..sometimes stars get beaten by the relative outsiders of the previous season - like Erik Valnes[/caption] [caption id="attachment_9338" align="aligncenter" width="900"] for many victory in Olos is…
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Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Straight From Source: Thomas Drindl, Head Of Fischer Nordic

Leaders, Newsfeed
Whether you are skier, coach or , perhaps, working for a retailer selling Nordic skis & equipment, you have surely came across products produced by Fischer Sports. No other brand came to define the great sport of skiing as much as the company from the Austrian town of Ried im Inkreiss in the last 50 years. Yet  the people behind the company's success are not going on record with media very often. And this is something we aim to ameliorate with this two-part interview. Here's straight from the source:     Thomas Drindl, 50 Worked for Fischer Sports since 1999 , became a Head of Fischer Nordic ten years later, in 2009. One of the architects of Fischer's last decade's success - both in racing and amateur/mass skiing department. Arguably,…
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Kästle Ski Is Getting Into XCSki Game

Kästle Ski Is Getting Into XCSki Game

Gear News, Newsfeed
Here's another proof that the august sport of cross country skiing is experiencing a massive revival: Yet another ski manufacturer is about to come on the market: Austrian Kästle Ski is getting into the game. Kästle is a huge name in downhill skiing , associated with such greats as Pirmin Zurbriggen and Kjetil Andre Aamodt. It used to produce cross country skis too, models RX and CX were quite popular especially with Nordic combined and biathlon folk back in 1970s - but the production of narrow skis has long ceased. And here they are back. "We will be launching three model lines for winter 2019/20. The best line will be World Cup level" says Kästle message to the Daily Skier - without revealing further details as yet. Looks like a…
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Magic Plastic Carpet Instead Of Snow. Take Two

Magic Plastic Carpet Instead Of Snow. Take Two

Gear News, Newsfeed
"There is nothing new except what has been forgotten" as they say. In this case, it would be unfair to call products of Neveplast "forgotten" - on the contrary, the market seems to be booming. The Italian company just supplied over 9000 square meters of its NP30 line to a huge project in Copenhagen. It just have nothing to do with cross-country skiing any longer. We are talking plastic skimatting developed to imitate gliding on snow as close as possible. About 10 years ago the craftsmen from the town with romantic name Albano Sant'Alessandro seemed to have found a perfect weapon against unpredictable winters. https://vimeo.com/70098517 NP50 looked convincingly slippery, easy to install, fireproof and ecologically developed... ... and yet nobody bought it. Sadly, after a valiant effort of convincing xcski…
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