Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Money & Finance, Newsfeed
Toppidrettsveka's Aure Sprint last Friday was watched by some 451.000 viewers on NRK, national public television channel. That's an absolutely whopping figure for the country with 4.2 million of adult population in 2020, with television viewership on decline everywhere in the world. And the new record for Toppidrettsveka. "The sprint in Aure was the beginning of Toppidrettsveka back in 2005: 13 athletes and 10 volunteers with a total budget of some 9000 NOK or about 800 Euros", says Harald Fladseth, the event organizer. Factors that worked in favor of Aure: cancellation of the Olympics and coveted Friday prime-time slot in broadcast schedule ( but that was done on purpose by the organizers & NRK, clearly) The three-leg competition in and around Trondheim is, along with Blinkfestivalen, a premier event of…
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Nejc Brodar: Slovenians Are Sporty Nation. People Put Heart Into It

Nejc Brodar: Slovenians Are Sporty Nation. People Put Heart Into It

Leaders, Newsfeed
Petra Majdič, Vesna Fabjan, Katja Višnar, Anamarija Lampič...how does the nation of two million people, where national sports are football, basketball and Alpine skiing, keeps on producing not just world-class xcskiers - but regularly medals in the most important races? We went to Pokljuka, where the country's national teams are summer-training and talked to the head coach Nejc Brodar: How does Slovenia manage to have not just one, but a steady supply of world class skiers? We are one sporty nation. People put heart into whatever sport they chose to practice. On the other hand, expectations are high. You qualified for the Olympics? It's not something you would brag about. Came strong 20th. or something? People back home would not care, media wouldn't even mention that. You have to be…
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One Small Step For Apparel Maker, One Giant Leap For Mankind

One Small Step For Apparel Maker, One Giant Leap For Mankind

Gear News, Newsfeed
In 2020 the most important piece of gear for cross country skier is...not skis - smartphone! Assume you all agree that's an axiom and thus doesn't need proving: enough to look at the strength/ speed with which hitherto dead-tired young men and women rush for their phones once their race or training session is over. Sure, there a sect within the community that believes that skiing time IS the time to unwind and take a break from that "connected life" - but its numbers are rapidly dwindling. The masses roar:"Nothing gets between me and my smartphone - ever!" Jokes aside, unless you happened to be a world class skier who is nearly always accompanied by coach/ support personnel on car/ bike, you do need a smartphone - to play your…
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Key Quotes From Petter Northug’s Presser :

Key Quotes From Petter Northug’s Presser :

Leaders, Newsfeed
Key takeaways for Petter Northug's press-conference in Trondheim on Friday: - have serious substance abuse problem, both drugs and alcohol - never took drugs or alcohol while competing - tried cocaine for the first time in January 2019 - wasn't under influence when stopped by police last Thursdsy for speeding, traces of cocaine were residual from using two days prior - in other times was driving at 200km/h while filming myself on smartphone. - police found around 10g of cocaine when searched home. - prepared to take responsibility but seek professional help. Screengrabs are courtesy of NRK and TV2 Norge
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Teodor Peterson Finds New Job: Fixing Jobs For Other Athletes

Teodor Peterson Finds New Job: Fixing Jobs For Other Athletes

Newsfeed
Teodor Peterson starts a new career. https://www.instagram.com/p/CEEv0QVhrl3/?igshid=q6c91f3q8zad Silver & bronze medalist of Sochi-2014 becomes a partner in IDS staffing & recruitment agency. The agency aims to connect businesses to newly retired and/ or those thinking about retirement athletes. The thinking seems to be that the former would appreciate the latter's sense of duty and ability to overcome when going gets tough. Laudable idea.
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