Daily Skier At Oberstdorf  Meet Stars Of Tomorrow

Daily Skier At Oberstdorf Meet Stars Of Tomorrow

Leaders, Newsfeed
We all want to look into the future. When it comes to the future of skiing - it's already here, in Oberstdorf. No secret that elite athlete's training changed a lot in the last decade. Back in 2011 a picture of a female skier doing a set of pull-ups with weights chained to her legs would baffle, perhaps horrify any coach - now it's a routine. Champions become stronger, more coordinated - and younger. It's not like young talents never made it to the World Championships: a 18 year old Yelena Vyalbe came to the one held in 1987 (also in Oberstdorf) and a 18 year old Therese Johaug even won a medal at her debut. The difference is, back then teenagers were expected to grow and mature through the…
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Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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