Rollerskiing Is About Being Fit, Great Looking And Overall Cool . Why Industry Fails To Advertize That?!

Rollerskiing Is About Being Fit, Great Looking And Overall Cool . Why Industry Fails To Advertize That?!

Leaders, Newsfeed, Trivia
Let us state the obvious for an umpteen time: it's 2019 on the calendar. The year when success or failure of promoting yourself on social media decides fate of any business. Certainly decides all-important volume of sales. If you're not cool - it doesn't matter how technically great your device is. In other sport industries new brands are virtually created on Instagram and then proceed to capture customers' imagination - as well as their hard earned cash. [caption id="attachment_11279" align="alignnone" width="1920"] Why in this day and age manufacturers of rollerskis prefer talking about technical aspects of their products rather than selling the "Cool Factor" is beyond us. [/caption] But this is not a diss - it's a guide! [caption id="attachment_11276" align="alignnone" width="1920"] By talking up technical aspects of their wares,…
Read More
Rollerski Update – News From Top Producers In Our Short Review

Rollerski Update – News From Top Producers In Our Short Review

Gear News, Newsfeed
Well, you know what the beginning of April means, right? It's time to visit your shed/balcony/mom's attic – and pull those trusted rollerskis out of their storage bags. If you invested wisely, they might be perfectly ready to roll. Even more, you might even have an emotional attachment of sorts to the particular pair. For everyone else is this short market review. Because while you were happily ( snow-)skiing through the winter, certain good folks who make your summer planks were working hard to come up with new models, services, options – anything to make you rollerskiing life better & brighter. In that vein, let's look at what's new and what's hot: Finnish stalwart Marwe's production philosophy is " if ain't broken – don't fix it". No new models off…
Read More
ISPO-2019. New Equipment Highlights. Part 1

ISPO-2019. New Equipment Highlights. Part 1

Gear News, Newsfeed
ISPO, a world-leading international trade fair for sporting goods and sports fashion, kicked off in Munich on Sunday. Most xcski-related manufacturers have brought their wares to Munich to show them to specialists, retailers, media - and prospective customers. Some - like Fischer Nordic - time their premiers to ISPO, others simply highlight the latest gear & supplements. A few - like Amer Sports' Salomon and Atomic - are skipping ISPO altogether. Over the next few days we shall highlight the most exciting items on display here at Dailyskier.com [caption id="attachment_10121" align="aligncenter" width="1920"] Most discussed innovation in xcskiing this year by far: Speedmax 3D with gliding sidewall[/caption] [caption id="attachment_10122" align="aligncenter" width="1760"] liquid for Speedmax 3D gliding sidewall: ultra-high flouro, made by Vauhti and with retail sticker of some $65 in the…
Read More
China Goes Serious About XCSkiing, Enlists Marwe To Help ( Among Others)

China Goes Serious About XCSkiing, Enlists Marwe To Help ( Among Others)

Leaders, Newsfeed
Hold your breath There will be 1500 ski resorts and ice rinks and 300 million people participating in winter sports in the People's Republic of China by the year of 2025 Aptly named Promotion Plan of Mass Winter Sports and The National Construction Plan of Winter Sports Infrastructure say so. And if it say so - it very likely will become just so. OK, not all - not even the largest chunk of it - will be about cross country skiing. But even if a fraction of 1 trillion yuan or circa 100 000 000 000 Euros ( yep, that's one hundred billion Euros) that the Chinese winter sport market is projected to generate by the year of 2025, will go towards the narrow skis - that will be Huge,…
Read More
Feeling Of Skiing – How Marwe Rollerskis Are Made

Feeling Of Skiing – How Marwe Rollerskis Are Made

Gear News, Newsfeed
Marwe Sports needs no long introduction. The company had long established itself as a golden standard in rollerski making, and when it talks of "feeling of skiing" - it's more than a corporate slogan, it's something many a national team, both in xcskiing and biathlon, can attest to. In order to understand how, in our rapidly changing world, Marwe manages to remain such a symbol of quality - and fun - the Daily Skier has traveled to the birthplace of Marwe skis. Well, two places, actually. Because flagship Marwe skis, 620 XC are assembled in two locations. Here's what we found & learned. ...Marwe's marketing manager Paul Fletcher inspects a plywood/Nomex combo core of the future rollerskis at the Peltonen factory in Heinola where all composite platforms are made. Paul…
Read More