narty

27Jul 2020 by DS News Team

Packaging Can Be Theater…

“Packaging can be theater, it can create a story.” You know who said? Steve Jobs. If you need higher authority on how to do marketing, you're much smarter than us. Apple allegedly maintains a special "unpackaging room" where hundreds of potential package designs are being tried & tested to get the all-important unwrapping experience perfect. The august world of cross country skiing,by contrast, holds true that every product should reach the end customer in packaging that not only is made of recycled material - it also looks recycled. That environmentalist in us applauds the former - but consumer in us has an issue with the latter. Enter Spine Sports. And casts a glance at the packaging issue. [caption id="attachment_16349" align="alignnone" width="1313"] Those €500 boots come to you in box that…

04Mar 2020 by DS News Team

Justyna Kowalczyk About Izabela Marcisz And Rest Of Her SuperSquad

Leaders, Newsfeed

This is Part 2 of our conversation with Justyna Kowalczyk. Part 1 is to be found here Regarding that "Super Squad" moniker we keep on attaching to Ms. Kowalczyk's team: It's invented by us. After watching the young Polish skiers under the tutelage of Alexander Wierietielny and Justyna Kowalczyk train & compete in several locations throughout the year, the name "Super Squad" sprung to mind - and we feel it's highly appropriate. As far as we know, nobody ever tried that: selecting a few very promising skiers in their mid-teenage years and working on turning them into a world-class athletes, year after year, race after race, camp after camp. We are not privy to details but are certain that it takes Kowalczyk' status with sporting authorities and sponsors to pull…

20Jan 2020 by DS News Team

Justyna Kowalczyk – In Her Own Words

Leaders, Newsfeed

Hard to overestimate the role Justyna Kowalczyk played for the sport of cross country skiing this century. Fantastic results on the tracks made it clear that talented and committed athlete even from non-skiing nation could win, repeatedly and convincigly. Justyna's openness and polite directness made her a true household name in Poland and well beyond that. With the athletes of the statute and the recognition of Ms.Kowalczyk it is common to retire with a directorship on the board of some large corporation, to land a lucrative contract on television and to sell the book rights. In other words - to exploit well-deserved fame Yet Justyna Kowalczyk is still on the ski tracks, in remote training camps, freezing by the side watching "her girls", the group she and her coach Alexander…

19Nov 2019 by DS News Team

Bright Future Of XCSkiing : Introducing Karolina Kaleta

Leaders, Newsfeed

Things to know about Karolina Kaleta: - at 17 (she turned 17 only last week), she is the youngest member of the " Super Squad" led by Aleksander Wierietielny and Justyna Kowalczyk where the best Polish female skiing talents are assembled. Their progress is astonishing and we fully expect this team to start seriously fighting for top podiums as of this year. ((Correction: Karolina is the 2d youngest. Hanna Popko is even younger)) - Karolina has older sister, Weronika Kaleta, 20, who is also part of the Super Squad. As she's younger, Karolina calls herself Kaletka or " little Kaleta" on Instagram. - Karolina is occasionally practicing biathlon as well as skiing. - Karolina is 180cm tall. - Karolina just reached a true elite level in her sporting career by…

Tag: narty