Part III. Changes Skiing Would Likely Have To Undergo

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed
This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…
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Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Money & Finance, Newsfeed
...In the Part 1 we talked about how things worked up until now, when public broadcasting in all key markets was largely paying for international skiing. [caption id="attachment_11104" align="alignnone" width="1425"] Just to remind you where things stand today when it comes to television markets[/caption] At the pain of being accused of oversimplification, that graph above tells the story not only of who is watching the World Cup on TV - it's about general relative market importance for global cross country skiing. Germany with its 80+ million of people remains the top ski market in every sense ( despite relative slump in performance by German skiers). The Germans send a whopping 8 billion euros a year to its public broadcasters in a form of a special tax. That translates into massive…
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