Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Newsfeed, Trivia
It would be silly to equate a popularity of sportsman or woman with amount of Instagram followers he/she has. Silly – but we will nonetheless. Because how else is to gauge the said popularity across the board? Generation Z is in love with Snapchat and VSCO while Gen X seem to prefer FB and/or Twitter. Where do they all meet? On Instagram with its one billion+ subscribers. And as to why is it important – here's just one piece of data that should remove any need for further explanations: 44% of young folks of Gen Z indicated that Instagram influences their shopping decisions. With Millennials it falls to 21% but nobody would dispute it's still huge. We have looked at the Instagram accounts of world's top skiers – and those…
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Morten Iversbakken : First IDT  Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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Equipment Update: Who Is Using What. Poles Edition

Equipment Update: Who Is Using What. Poles Edition

Gear News, Newsfeed
We at the Daily Skier believe that the best skiers are not just medal-winning machines, but personalities - and influencers. To put it bluntly, knowing "who's shirt she/he wears" is important tidbit of knowledge that may or may not affect your choice when time comes to renew your equipment. Or it may not - but people still care to know - the way they care about football or basketball stars' preferences. ...This story is about what poles best international skiers are using. Naturally, vast majority of them are sponsored i.e receive the poles for free in exchange for visibility/promotion. Still, no skier would ever use poles if she/he find them wanting in any respect. So it's fair to say poles they use reflect their personal choices. https://www.instagram.com/p/BmCAgrChXps/?taken-by=daily_skier unusual to see…
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Why Blink Skifestival Provides Glimpse Into Future Of Skiing.  And Reasons Why It Might Not Happen

Why Blink Skifestival Provides Glimpse Into Future Of Skiing. And Reasons Why It Might Not Happen

Newsfeed, Travel & Mass Sport
A short intro for those yet uninitiated: there are international skiing competitions i.e. World Championships ( hello, Seefeld'2019!) and World Cup stages. Those are held - you guessed it - in the winter, when the Northern hemisphere gets some snow ( more of which later). Which means that the skiing as sport is suffering from a major competitive disadvantage in ever toughening field of battle for media attention and sponsorship - it's seasonal. [caption id="attachment_8222" align="aligncenter" width="1600"] Same ski stars, same poles & boots - the only difference are rolellerski. IDT Solutions models are developed with Ingvild Oestberg who is actually seen in this photo - and are identical for all the participants [/caption] You might adore Klaebo, Nillson, Ustiugov, Diggins or Pellegrino - but you naturally start forgetting about…
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