One Day, One Way & Emil Iversen

One Day, One Way & Emil Iversen

Gear News, Newsfeed
[caption id="attachment_17656" align="alignnone" width="1646"] Everyone knows who Emil Iversen is. He doesn't really need personal race bib - his 100k+ followers on Instagram well aware of how he looks. So when Emil switched to One Way poles, the company got an exposure every company wants. Guess, that was the point ...[/caption] [caption id="attachment_17652" align="alignnone" width="1920"] 10 minutes before the start of Skiathlon in Lahti. Emil goes for a quick course recce or whatever you wanna call it...[/caption] [caption id="attachment_17653" align="alignnone" width="1578"] ...but hey, what are those bright red or orangy sticks he's using? Got to be the newest One Way poles hitherto unseen on the World Cup but now, clearly, ready to help Emil to kick some ass!...[/caption] [caption id="attachment_17654" align="alignnone" width="1516"] ...Skiathlon kicks off but Emil runs with ole…
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No Norwegians And Swedes?  Bad For Sport, Excellent For Popularity

No Norwegians And Swedes? Bad For Sport, Excellent For Popularity

Leaders, Newsfeed
Let us be blunt: Davos Nordic survived & thrived even without two out of three best teams in the world. Were Johaug taking start at Davos Dorf last Sunday, she would likely demolish the competition as per usual, she is particularly strong on altitude. Ditto for the mega-talented crop of the young female Swedish sprinters. But who wants Norwegians and Swedes to win? Not statistically significant majority of fans, not global sponsors and gear manufacturers. And not television rights holders. Those countries' populations are tiny compare to the American, Russian and German. Moreover, the Scandinavian and Finnish xcski goods & services markets appear to be saturated - unlike the big ones were the xcskiing is simply not fashionable enough. Not yet. The way it works, big countries need victories. It's…
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Slutt For Norge. Well, At Least For Now

Slutt For Norge. Well, At Least For Now

Newsfeed
Norwegian ski association won't send its teams for the races in the next few weeks. That means that the FIS World Cup races in Davos , Dresden and the entire Tour de Ski shall take place without the strongest team participating. Says team manager Espen Bjervig: "In addition to the risk of traveling, we have experienced that keeping a distance and avoiding close contact in the World Cup arena is more demanding than we first assumed. Endurance athletes have their lungs as a tool, and we do not know the after-effects of Covid-19. Therefore, we must take precautions" Interestingly, the British national team , that is more or less permanently based in Norway and is coached by the Norwegians Jostein Vinjerui and Hans Kristian Stadheim are on their way to…
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Swedes Are Getting Closer To Norwegians. Here’s How

Swedes Are Getting Closer To Norwegians. Here’s How

Money & Finance, Newsfeed
No, this photo does not imply that Norway and Sweden have decided to annul the Unionsupplösningen and go back to being a single nation once again. It doesn't even mean that in post-Corona times of tight budgets the two ski federations have decided to car share. But it's there for a reason. Because the Swedish ski federation has just announced that they are going to start using the same (Norwegian) travel/ event agency as their western neighbours. The press-release talks about " shared values " - which kinda leaves us baffled - but not being very specific on details. Will the Koment agency now start putting the Swedish athletes in the same hotels as the Norwegian ones? So they could keep an eye on each other - or just learn…
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18 Year Old Helene Marie Fossesholm Selected By Team Norway

18 Year Old Helene Marie Fossesholm Selected By Team Norway

Leaders, Newsfeed
At the age of 18 Helene Marie Fossesholm is one of the youngest skiers ever to be coopted into the main Team Norway squad. If not the youngest. [caption id="attachment_15716" align="alignnone" width="1920"] At the risk of repeating what everyone knows already: Fossesholm excels both in cross-country skiing and in mountain biking, and up until now was included in the Norwegian junior national teams for both sports[/caption] [caption id="attachment_15717" align="alignnone" width="1920"] Forget her dominance at the World Juniors in Oberwiesenthal: she won Blink last August and came 5th at the Wolrd Cup in Falun. Both in 10k F mass-start, where she keeps on showing uncanny tactical skills[/caption] [caption id="attachment_15718" align="alignnone" width="1920"] With Fossesholm Madshus once again has an athlete in the top squad - wasn't the case last year when Heidi…
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