PSYOP Comes To Skiing?

PSYOP Comes To Skiing?

Newsfeed
If you think it was Johannes Klaebo or Alex Bolshunov who the fans who lined up the tracks of Birkebeineren ski stadium on Saturday were cheering on the most - think again. Nope, it was Vebjoern Turtveit who has totally stole the show with his choice of ergh...racing apparel. Moreover, we hereby postulate that wearing something like that in a mass start is nothing but a page from psychological ops or PSYOPs ! Surely no skier who follows a mighty 25 year old Norwegian on uphill could think of anything else but those, you know palms or whatever else is pictured. Or just laugh hysterically. Learn from the best, kids: Turtviet came strong 12th in the race that featured the world best. They probably did not see.
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IOC Cuts Teams Sizes For Olympics. Time To Consider Change Of Allegiance?

IOC Cuts Teams Sizes For Olympics. Time To Consider Change Of Allegiance?

Newsfeed
Bad news for Swedish female skiers. Ditto for the Russian males. But the much the worst for the Norwegians of both genders: The IOC rather severely cut the quota for participation in the 2022 Olympics. If in Korea 2018 the teams in cross country skiing were supposed to have no more than 20 athletes, in China in two and half years time it will be reduced to 16 total, 8 girls and 8 boys. Which is really tight for 6 events for each but that's a different story. The one we want to raise and debate today is called " change of allegiance". We all know that some counntries produce talents in excess e.g. Brazilian footballers, Chinese table tennis players or long-distance runners from Kenya. It became a norm for…
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Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Northug Is King – Of Instagram + Other News About Most Important Social Media Net

Newsfeed, Trivia
It would be silly to equate a popularity of sportsman or woman with amount of Instagram followers he/she has. Silly – but we will nonetheless. Because how else is to gauge the said popularity across the board? Generation Z is in love with Snapchat and VSCO while Gen X seem to prefer FB and/or Twitter. Where do they all meet? On Instagram with its one billion+ subscribers. And as to why is it important – here's just one piece of data that should remove any need for further explanations: 44% of young folks of Gen Z indicated that Instagram influences their shopping decisions. With Millennials it falls to 21% but nobody would dispute it's still huge. We have looked at the Instagram accounts of world's top skiers – and those…
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Morten Iversbakken : First IDT  Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Morten Iversbakken : First IDT Rollerskis We Made 6 Years Ago Were Weak Products – Now We Look Back At Them And Laugh.

Gear News, Newsfeed
This is Part 2 of our profile of one the most talked about brands of this year: IDT or IDT Sports, a Norwegian producer of hi-end rollerskis In Part 1 we shared some trivia about the company and added a few thoughts on our own. Today we give the stage to the man responsible for establishing the Norwegian brand on already highly competitive rollerski market: Meet & greet Morten Iversbakken Marketing Manager of IDT Solutions AS [caption id="attachment_8326" align="aligncenter" width="1600"] Morten Iversbakken talks to his crew at Blink Skifest[/caption] - IDT skis are seen being used more and more often, so far primarily by elite skiers - first Norwegians, now Russians and so on, they get high marks in comparos   What makes them so special? What is that that sets…
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IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

IDT. Possibly Most Talked About Brand In Cross Country Skiing This Year.

Gear News, Leaders, Newsfeed
If there is a story of rapid rise in the world of cross country skiing that should be the one of IDT rollerskis. Mere three-four years ago practically nobody heard of the brand – but now, in 2018, it looks like anybody who is anybody in the world of skiing is being seen training and/or competing on IDT skis. Both Norwegian xcski and biathlon teams, Russian xcski team, personally Charlotte Kalla, Federico Pellegrino – the list of IDT users is long & growing. Ingvild Flugstad Østberg, Martin Sundby and Johannes Høsflot Klæbo lent their names directly to the brand promotion – and , if you read the interview on the Daily Skier , it's not just names – but hours of their work as well. We have looked into the…
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