Norway, Biri, Madshus – Part 1
Martin Madshus produced his very first pair of skis in his barn in 1906 beating Abel Rossignol by a year ( the Frenchman began making skis in Voiron “only”in 1907) Madshus as a company has been continuously operating ever since, thus making it the oldest ski manufacturer in the world. It likely also is the world's most modern – at least one of, considering the amount of ( hugely expensive ) robots employed at the production line in Biri, some 30 kilometers from Lillehammer. https://www.instagram.com/p/BkxUS18Azdp/?taken-by=daily_skier When you purchase Madshus, you become an owner of much more than a pair of skis. Norway is one of the most expensive countries in the world for manufacturing – that's the price the business pays for highly skilled work force and stringent ecological regulations.…
