Northug & Co Rule TV Ratings In Norway

Northug & Co Rule TV Ratings In Norway

Leaders, Newsfeed
No offence to the rest of the show cast but it's magnetic charm of Petter Northug that attracts audiences. Aired last night on TV2 Norway, Landskampen show that pitted some of the top stars of Norwegian skiing and biathlon against their Swedish counterparts was a runaway success. 40% share of the national audience in primetime is something television bosses and advertizers/sponsors dream about. In case you've forgotten: modern cross country skiing runs on money from television & sponsors. It's essential for all involved to build best athletes into objects of adoration and to keep public interest in them on top level throughout the year. It's a death knell for business that underpins the system, to win the world championship and then to disappear into remote training camp till the next…
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Ingvild Oestberg: It’s  Important For Me To Show That I Am Happy And That I Love Doing This

Ingvild Oestberg: It’s Important For Me To Show That I Am Happy And That I Love Doing This

Leaders, Newsfeed
Ingvild Flugstad Østberg is more than a skier. With her polite manners and seemingly ever-present smile she's a symbol of all the positive cross country skiing brings to life. Yet smiling young woman turns into a ferocious fighter once she's on skis, be it sprint or long distance race. It's only too right , somehow that Ms. Østberg is a reigning World Cup holder and, by extension, a prime ambassador of the ancient sport to masses, skiing or otherwise. But that's not it. Can you think of any other active skier who took time to work on ski-related product and turn it into one of the world's best? Ingvild did. When you see both amateurs and pros alike doing miles on IDT's Invgvild Østberg Edition rollerskis - remember, it's not…
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Guess What? Northug Is Back With Team Norway!

Guess What? Northug Is Back With Team Norway!

Newsfeed
No, the Olympic champion and, possibly, the most famous skier of all times is not planning to use his skis Instead, he's planning to use glasses. Yes, Northug brand is a new official sponsor of the Norwegian Ski Federation with its eyewear. The irony is not lost on either sides: no skier in the world ever quareled more with his national federation than Petter - particularly over brand endorsements. " It may not sound like a love marriage, but now I can give something back by providing Northug glasses to the national team" cracks Northug to TV 2 Norway " He's a special kind of guy with unique achievements, quips Espen Bjervig, Team Norway's manager, - Part of the deal is that Petter will mentor the young skiers and participate…
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Northug’s Top Moments ( Arbitrary Chosen By Us)

Northug’s Top Moments ( Arbitrary Chosen By Us)

Gear News, Leaders, Newsfeed
August is upon us and Petter Northug Jr. is finally, really, firmly launching his brand. Yes, we know, we know - technically, it's Jon Inge Gullikstad and his Brand Assist that are launching sales of Northug-labeled goods. But we seriously hope that whatever comes out carrying his name ( glasses and gloves to start with), it will reflect one of a kind persona Petter is: mega-talented, mercurial, charmingly non-PC & overall great face of the sport of cross country skiing to the outside world. We put together a list his special moments for you to remember - or to come up with your own one. Enjoy 1. 2011 "Humiliation" Relay finish, World Championship in Oslo. Who would forget that finish - and ensued media !@#$-stprm, of which the most memorable…
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Part III. Changes Skiing Would Likely Have To Undergo

Part III. Changes Skiing Would Likely Have To Undergo

Leaders, Newsfeed
This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…
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