Northug

21Jan 2019 by DS News Team

It Finally Happened. Petter Northug Presents His Glasses Collection

No one really expected the most exciting personality in cross country skiing of the last decade ( and many would say ever!) to quietly exit the scene, right? So, now Petter is back with his very own brand - you guessed it - Northug® First products were proudly ( if somewhat low-key) presented at the Norwegian industrial expo Norspomessen on Monday. Yes, you can take a peek at how a production version of the Northug glasses looks. We say - bold. Petter wouldn't be himself if were he not to enlist help of some of the best people in business. Jon Inge Gullikstad, boss of Brandassist, the company that helped to make both Vegard Ulvang ( wool clothing) and Therese Johaug ( just about any clothing) millionaires through attaching their…

12Dec 2018 by DS News Team

Petter Northug Hangs Up His Boots. What We Are Gonna Miss So Badly

Leaders, Newsfeed

It came to pass: Petter Northug Jr. has decided to end his illustrious career. It's the end of an era - and, hopefully, a beginning of a new one. We won't effort to remind you how many medals he won and where- you either already remember that yourself or will read it elsewhere. Instead we shall highlight what really made Petter Northug the one & only, the king of skis - and social media. In no particular order: Who else would choose a personalized bib with that number? Scandalized? You are barking on the wrong tree! Who else would arrive to a ( minor) race in private jet? Who is the reigning king of ski Instagram? Or, as Petter himself might have put it, nearly a third as famous as…

28Sep 2018 by DS News Team

Weekly Digest 23.09 – 29.09

Newsfeed

In our weekly digest we ( being totally biased and selfish) selected 5 ski-related news from the last week that rock our boat. Hope they would rock yours too. 1. Unless we missed something, Team Swiss sets the pace for competition by being the first to unveil new race suit design for the upcoming winter. We dig new red-white-azure- baby blue colors a lot more than the last season all-black ones. 2. Moa Lundgren, Junior World champion in sprint, has reached hitherto unheard level in lactate threshold test – 24 mmol/L! Just to remind you, the test is aimed to show how much lactic acid the body can withstand before the muscles stop responding to brains' commands. Normally xcskies tune out at 10-15, maximum 18 https://www.instagram.com/p/Bn9V9YQg_i4/?taken-by=moalundgreen 3/ "...The boy who…

21Aug 2018 by DS News Team

Norwegian Stars: What Do They Earn. And Why Do We Care

Money & Finance, Newsfeed

Let's start with the second part of that headline: why do we care. The honorable sport of cross country skiing does not live in a vacuum - it has to compete for attention of big TV channels and, most importantly, sponsors' money to exist. Aforementioned sponsors and broadcasters are simple people at their core: all they care about is a right kind of audience. The bigger - the merrier. Which brings us to amount of fans There are many great sports that simply have lost to the new entrants on the market - failing to adopt, not being seen as cool - and failing to produce their own stars that millions ( literally) want to follow and emulate. But stars by nature have to be in spotlight. Those fans, they…

25Jul 2018 by DS News Team

Arne Idland: Blink Skifestival Could Become Start Of FIS World Cup Season

Leaders, Newsfeed

Arne Idland is a legend. It's under his stewardship that the Norwegian biathlon, featuring great Ole Einar Bjørndalen & Co, became the world's best. Twice Idland was in charge of the Norwegian team this century - and twice it was on top of the podiums. Last year a 49 year old native of Sandnes resigned his commission as a top coach of the Norwegian national biathlon team to concentrate at his other job - that of the Sports Director for Blink Skifestival ( Idland is also a coach for Figgjo IL, local sports club) International experience and energy of Idland is in no small part a reason why a summer sporting event in relatively "non-skiing" part of Norway have gradually became an absolute must-go for the world's best skiers and…

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