Cogs Of Machine. Simple Guide To How International Skiing Works.

Cogs Of Machine. Simple Guide To How International Skiing Works.

Money & Finance, Newsfeed
Don't just read this story. Share and save. It has zero journalism. Just a explanation as to how all the cogs fit together to create that machine that you watch on television or read about online - international cross-country skiing. - Cross country skiing might be a niche sport but it's still a professional sport and as such it both spends and makes money. - Sales of television ( = broadcasting) rights pay a lion share of the bill in every spectators' sport. Moreover, other sponsors only care about a particular sport because of television exposure which is a nice name for a free advertising to target groups of viewers. - You can change format, styles, length or location of races, but if television bosses for whatever reason lose interest…
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Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Who Are New TV Rights Holders In Nordic Countries And Why Are They Successful

Money & Finance, Newsfeed
...In the Part 1 we talked about how things worked up until now, when public broadcasting in all key markets was largely paying for international skiing. [caption id="attachment_11104" align="alignnone" width="1425"] Just to remind you where things stand today when it comes to television markets[/caption] At the pain of being accused of oversimplification, that graph above tells the story not only of who is watching the World Cup on TV - it's about general relative market importance for global cross country skiing. Germany with its 80+ million of people remains the top ski market in every sense ( despite relative slump in performance by German skiers). The Germans send a whopping 8 billion euros a year to its public broadcasters in a form of a special tax. That translates into massive…
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Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Three Public Broadcasters Lose TV Rights For International Competitions. Why Skiing Shall Never Be Same

Leaders, Newsfeed
Earlier this month we all learned the news many feared: national public broadcasters in Sweden, Norway and Finland are to lose something that was always theirs and was more or less considered their birth right: The broadcasting rights for international cross country skiing Yep, no more skiing on NRK, SVT and YLE as of autumn of 2021 – unless some deal with new owners will be worked out ( which is doubtful). This is a watershed event for the sport that was for so long underpinned by public broadcasting. We look into why did it happen, who are the guys who outbid powerful national broadcasters, existing on direct infusion of taxpayers money. Most importantly, we postulate that cross country skiing will never be the same & will have to change…
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