Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Andreas Bennert On His One Way Past, 4KAAD Future & Everything In Between

Gear News, Leaders, Newsfeed
The great sport of cross country skiing is suffering from the lack of personalization. No, the names of great athletes are known & are being talked about. But who are the people who make it all happen, who run the show? Industrialists and equipment designers, coaches and doctors, waxers and competition officials? Very little info is available and interviews with them are even rarer - we dare you to prove the opposite. On our part, we strongly argue that in this century everything is personal and reflects beliefs and ideas of specific people. And yes, it needs to be a public knowledge. Right, Elon Musk? ... Today we introduce the man who for ( almost) 15 years often went against the grain, the man who's impact on the winter sports…
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