Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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What Gear Finnish Teenage Sensation Niilo Moilanen Is Using

What Gear Finnish Teenage Sensation Niilo Moilanen Is Using

Newsfeed, Training & Outfitting
On the opening day of the FIS Junior World Championships Niilo Moilanen,19, didn't win - he pretty much destroyed the competition by winning each of his runs with a huge gap. While the Finnish coaches now must be agonizing over bringing or not a teenage sensation onto already strong sprint team for Oberstdorf, we take a quick look at what stood apart - Niilo's gear. Stood apart because with this level of talent top gear makers must be craving Niilo's attention - yet he is using relatively modest brands to such a great effect. Does it mean anything? Not itself - just quite remarkable. We are hear to entertain you, after all [caption id="attachment_17827" align="alignnone" width="1601"] Peltonen Supra [/caption][caption id="attachment_17828" align="alignnone" width="1920"] 4KAAD Black Code X Generation Blue [/caption] [caption…
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Meet Those Who Go Against The Grain. At Least When It Comes To Choosing Skis

Meet Those Who Go Against The Grain. At Least When It Comes To Choosing Skis

Gear News, Newsfeed
We all know that this century all podiums at the World Cup/World Championships are being won on Fischer, Atomic, Rossignol, Madshus or Salomon ( collectively known as FARMS) skis. But some athletes go against the grain and use even in those august competitions the skis being made by the other manufacturers. One thing strikes us as a bit odd: male skiers are very traditional while female ones are much more open to experimenting. At least when it comes to choosing their skis. That - or we simply missed those daring, ready to try something new men at the World Cup scene. One way or the other, there are only ladies in our image collection today [caption id="attachment_11506" align="alignnone" width="1920"] Say hello to Czech International Sandra Schützová and her distinct red-nosed…
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Ski Fences As Art

Ski Fences As Art

Newsfeed, Trivia
Take a look at what people do with old skis. This work of art, for instance, is to be found in German Oberwiesenthal, one of the world capitals of Nordic combined https://www.instagram.com/p/BlkwEXtHGoh/?saved-by=daily_skier ... and this one in outskirts of Lillehammer https://www.instagram.com/p/BLjqTLDlyNn/?saved-by=daily_skier ... the creator of this marvel in Russian town of Borovsk clearly had unlimited supply of old skis https://www.instagram.com/p/BUhhmXSlxmd/?saved-by=daily_skier this "fence artist", however, had to compensate in creativity for what he lacked in numbers. https://www.instagram.com/p/BVAfFcilrzA/?saved-by=daily_skier ...Ski Americana at its best https://www.instagram.com/p/Bj57ld_gAi0/?saved-by=daily_skier ...this artist was inspired by Peltonen ( or had an easy access to produce of thereof) https://www.instagram.com/p/gSSgiczb92/?saved-by=daily_skier ...sadly, most creators behind ski fence art do not exactly attach plaques with their names to their works hence remaining anonymous. The author of this work of art in downtown Lillehammer…
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Feeling Of Skiing – How Marwe Rollerskis Are Made

Feeling Of Skiing – How Marwe Rollerskis Are Made

Gear News, Newsfeed
Marwe Sports needs no long introduction. The company had long established itself as a golden standard in rollerski making, and when it talks of "feeling of skiing" - it's more than a corporate slogan, it's something many a national team, both in xcskiing and biathlon, can attest to. In order to understand how, in our rapidly changing world, Marwe manages to remain such a symbol of quality - and fun - the Daily Skier has traveled to the birthplace of Marwe skis. Well, two places, actually. Because flagship Marwe skis, 620 XC are assembled in two locations. Here's what we found & learned. ...Marwe's marketing manager Paul Fletcher inspects a plywood/Nomex combo core of the future rollerskis at the Peltonen factory in Heinola where all composite platforms are made. Paul…
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