24Aug 2021 by The Daily Skier Editorial
Bjørgen has good performance yet loses to Northug

Bjørgen has good performance yet loses to Northug

Newsfeed, Trivia
Marit Bjørgen adds a good performance to her credit - still no match for Petter Northug. As expected. We are talking Landskampen performance, of course. Sorry you're been living under a particulaly solid rock if you haven't heard of the most important ski-related TV program on the planet, the one that pitches Norwegian stars against those from Sweden in decidedly non-Olympic competitions filmed by multiple action cameras. It costs a bomb to produce and it always runs in prime time. The first episode of the latest series premiered on TV2 Norway last Friday for the audience share of 30.4 percent ( meaning every third Norwegian who still didn't cut the cord was watching it live). A total of 276,000 or roughly 8% of a total adult population of the country…
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10Aug 2021 by The Daily Skier Editorial
Meet the girl who skied Blink with Petter Northug

Meet the girl who skied Blink with Petter Northug

Newsfeed, Trivia
"I chose them. They should feel privileged ", - Barbro Saetha laughs easily as she prepares to take a start in mixed -gender team relay at Blink Festivalen in western Norway. "Them" being a duo of Petter Northug and Petter Skinstad coached by legendary Åge Skinstad - Petter S.' father and Petter N. former manager at Team Norge. When Team Petter signed up for Blink, they were missing a third squad member - that had to be a woman, according to the Blink rules. Petter x 2 did what you would expect them in to do in 2021 - launched a campaign on social media looking for a lucky third: https://www.instagram.com/p/CR1hBDGr9hw/?utm_medium=copy_link Thousands applied. Seriously - would YOU miss a chance to run with Petter Northug? But it was Ms. Saetha…
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08Aug 2021 by The Daily Skier Editorial
Petter Northug is back on track(s)!

Petter Northug is back on track(s)!

Leaders, Newsfeed
Blink Fesfivalen' "langløp mix-stafett" or the mixed relay is a great new format and we shall tell you about it..another day. Because on Sunday the stars of long distance racing were totally overshadowed by an appearance of one man: Petter Northug is back, competing! [caption id="attachment_18411" align="alignnone" width="1540"] Northug might have changed - but the world-famous scowl is still there. We missed that facial expression! [/caption] It was the first appearance of the double Olympic champion of tracks after you-all-know-what-happened events of last year. Petter looked poised, handling the media going crazy around him with a look of a star who knows it's unavoidable - and explained how he sees his future: " I have plans to take part in the Ski Classics series, probably next season already. I'm looking…
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28May 2020 by DS News Team
Svan VS Northug? Yep, That’s Possible

Svan VS Northug? Yep, That’s Possible

Leaders, Newsfeed
Two kings of cross country skiing, leaving lasting effect on fans' memories. The hyper-meticulous in his preparations Swede vs...well, you all read his book so you already know how the Norwegian was at times preparing for his. If only we could see them compete against each other! Well, guess what? We could. Soon! Landskampen is back. The first season's featured two countries' best skiers and biathletes and was loved by the public. Yes, the Landskampen viewership figures beat those of all but the most popular actual skiing races. The corona pandemics , clearly, affected the planning & filming of the show's new season. Instead of scenic Greece it will now be filmed in Norway. Says Anders Sæther, Landskampen creator & showrunner: “We all look forward to producing the second season…
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03Sep 2017 by DS News Team
Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Leaders, Newsfeed
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…
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