Rise and Rise of Petter Northug , Skier Who Is Best At Converting His Fame To Fortune

Rise and Rise of Petter Northug , Skier Who Is Best At Converting His Fame To Fortune

Money & Finance, Newsfeed
Petter Northug Jr. might have had a rather disappointing last season on the ski trails ( and the recent Blink rollerski festival too) but at least in one competition a 31 year old Norwegian is continuing to dominate the pack. “the Mosvik Express” as he is known to his fans, is chugging along from one financial achievement to the next According to freshly released data, Petter Northug Holding AS received a profit of some NOK 10.5 million ( EUR 1.1 million) in 2016 Norwegian business publication Finansavisen stresses that it was a record after-tax profit ( 21% growth from the year earlier) for the company that has 1 (one) employee and shareholder – Mr. Northug himself. A World Cup winner Martin Johnsrud Sundby, by comparison, earned NOK 5.5 million (…
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Most Exciting Event Of Summer, That Most Of Us , Sadly, Won’t See

Most Exciting Event Of Summer, That Most Of Us , Sadly, Won’t See

Leaders, Newsfeed, Travel & Mass Sport
This Wednesday one the world's most exciting ski events of the year kicks off in Norway. We're talking about the Blink Skifestivalen in Sandnes/Lysebotn , of course. Because no other event outside the actual Olympic Games, World Championship and, perhaps, Tour de Ski get such a constellation of skiing stars to participate. You know what? Scratch that! In no winter tournament you have stars of three different ski sports series coming together for a face-off! Judge for yourself: the startlist of the 60km classic rollerski race on Wednesday reads like who-is-who in the skiing world (especially on men's side) The Visma Ski Classics marathon series is represented by its top stars, including but not limited to Tord Asle Gjerdalen, Anders Aukland and Andreas Nygaard. ...Who's mettle will be tested by…
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Here’s How To Make XCSkiing Ratings Jump

Here’s How To Make XCSkiing Ratings Jump

Leaders, Money & Finance, Newsfeed
...We love cross-country skiing – otherwise why would we launch this media empire webplatform dedicated to it? What we don't like is how relatively little TV coverage it gets . Because said TV coverage generates buzz, buzz translates into popularity, popularity brings bigger investments, bigger investments provide us with more places to ski and better ( and cheaper) equipment to buy. So, we have to have more xc skiing on TV in order to be able to enjoy it more. Simple, right? We take our media responsibilities seriously and have put together a list of new competition formats that could be introduced to augment those already existing ones ( see, we did not say “replace” - that would be causing a wrath of skiing purists!). If you happen to see…
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Ski-Perfect Stomach, Spring Edition

Ski-Perfect Stomach, Spring Edition

Newsfeed, Trivia
It's springtime, officially, which means the world skiing elites are wrapping up their holidays and returning to the tracks. Mostly, snow tracks, wherever they can be found mid-May. Some, like A Norwegian Lahti golden medalist in relay, Niklas Dyrhaug, however, appear to be combining work and pleasure, by improving their balance and upper core muscles. There's a visible abundance of the latter in this photo: https://www.instagram.com/p/BT5-oU9htOZ Team Sweden's Sofia Henriksson expects the viewers to comment on both her V1 and V2 skating technique. A well deserved Instagram Like from us, Sofia! https://www.instagram.com/p/BUFe_nFB1Fi Meanwhile, a fellow Swede and a member of all-female Team Ski Pro Am, Hedda Bangman, firmly believes that the bikini is the most weather-appropriate training outfit for the May snow in Åre. https://www.instagram.com/p/BUEfVefFQR1 Lovise Heimdal, Norway U23 team…
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