Apparel Brands By Skiers. Russian Trio Leads

Apparel Brands By Skiers. Russian Trio Leads

Gear News, Newsfeed
No less than three top Russian skiers produce and sell their personal apparel lines. While the sales figures are not quite those of Daehlie or Johaug brands, strong race performances and active social media use help the business to grow for all three makes. More are more ski clubs in Russia feature racing suits and training textiles developed by the trio. Sales pitch can't be be argued with: all three emphasize that through years of hard training and competing they've learned how apparel should be made to fit the needs of skier. All three generally sell in Russia but if you are so inclined, you also could order a piece of clothing bearing your favorite Russian "lyzhnik" name, special delivery. [caption id="attachment_12200" align="alignnone" width="1522"] VMax is well known acronym for…
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Elite Skier Launches His Own Apparel Brand. And There Is More To It

Elite Skier Launches His Own Apparel Brand. And There Is More To It

Leaders, Newsfeed
What does a skier do when she/he has a bit of time? Launches his own apparel line, naturally! At least that's what Gleb Retivykh, one of the leaders of the Russian sprint team just did. [caption id="attachment_7875" align="aligncenter" width="1600"] Gleb Retivykh at the training camp in Estonia. Putting GR apparel through the grind[/caption] “ There are two things that I want to accomplish: first one is to give pro-skiers and serious amateurs apparel that is not just functional – but was built out of experience, of thousands of hours of hard training and competing....” says the World Cup stage winner and the former Junior World champion. [caption id="attachment_7876" align="aligncenter" width="1600"] "|See, it's light and stretches well... Testing it myself every day, several hours a day"[/caption] But the fame & the…
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