Northug & Co Rule TV Ratings In Norway

Northug & Co Rule TV Ratings In Norway

Leaders, Newsfeed
No offence to the rest of the show cast but it's magnetic charm of Petter Northug that attracts audiences. Aired last night on TV2 Norway, Landskampen show that pitted some of the top stars of Norwegian skiing and biathlon against their Swedish counterparts was a runaway success. 40% share of the national audience in primetime is something television bosses and advertizers/sponsors dream about. In case you've forgotten: modern cross country skiing runs on money from television & sponsors. It's essential for all involved to build best athletes into objects of adoration and to keep public interest in them on top level throughout the year. It's a death knell for business that underpins the system, to win the world championship and then to disappear into remote training camp till the next…
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Of Athletes And Media

Of Athletes And Media

Leaders, Newsfeed
Athletes are special among the human folk - and not just because they are physically stronger. They are far more ambitious, result-oriented people than the rest of us, commoners. Whether she or he admits it, the dream picture goes as follows: crossing the line victorious first, competitors (blurry, despondent) behind, all the while giving a perfect 32-teeth Hollywood smile. Well, there is a problem with that last bit, about looking perfect. Because rightly or wrongly the media is not interested all that much in how good the athlete looks - it's interested in conveying emotions. And emotions are not necessarily all that pretty whether on still or on moving pictures a.k.a video. Stronger the emotions- the better are the pic, beauty be damned. Unfair and outright wrong? Well, what you…
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…In Some Ways Blink Skifest Reminds Us Of Pre-commercial Olympic Games

…In Some Ways Blink Skifest Reminds Us Of Pre-commercial Olympic Games

Newsfeed
Blink Skifest is , without a doubt, a premier xcski and biathlon event of the whole summer, packed with stars of top caliber. Think about it: only the Olympic Games bring together more of world's best athletes of both those " sister sports" - and even then they rarely rub shoulders in a literal sense. In a way Blink resembles original Olympic ideas, those of Pierre de Coubertin: having fun, forging ties, making new friendships among the athletes and , occasionally with fans who have unparalleled access to sportsmen and -women. All of that with minimum material reward for either victory or mere appearance. Which is amazing, really. This is a departure from a regular line that we preach on the Daily Skier: the skiing has to be become more…
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Small Step For Andrew Musgrave – Giant Leap For British Skiing

Small Step For Andrew Musgrave – Giant Leap For British Skiing

Leaders, Newsfeed
..and not just British. Not a huge secret that with Alex Harvey retiring , medal prospects of the English-speaking xcski world looked very dim. At least in men's skiing. It seems, the torch of the world champ Harvey is now in the hands of the man widely expected to be his successor: British-born, Norway-based Andrew Musgrave. ....who himself in post-race interview made light of his 60k C victory at the Blink Skifest today. " The real challenging races are those in the winter". We appreciate "Muzzy" as he's widely known, modesty, but venture that the victories in the company of reigning world and Olympic champions and medalists can't be " not a big deal" . The cross country world now officially has a strong medal contender and, hopefully, big-time influencer…
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Ultimate Rollerski Helmet?

Ultimate Rollerski Helmet?

Gear News, Newsfeed
The cerebellum, as we all remember from the school course of anatomy, is a part of the brain that contributes to coordination, precision, and sense of accurate timing. New Briko Cerebellum One helmet also contributes - a lot. It comes with its own microprocessor that onworks data from an incorporated radar, 2 (two!) front and one rear Full HD video cameras, a GPS sensor and a gyroscope. It also features temperature and sweat sensors the job of which is to warn you of dangerous dehydration. It will also call & message emergency services in case of crash or collision. Did we forget anything? Oh, and the price of this techno-marvel is expected to be just shy of 500 euros. Yes, we know, we know - the good people from Briko…
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