06Sep 2019 by DS News Team
Summer Skiing Shatters TV Ratings In Norway

Summer Skiing Shatters TV Ratings In Norway

Newsfeed
More than 350,000 viewers turned their TV sets on to watch Toppidrettsveka's Aure-Brekka race thus setting an overall audience record for the summer broadcasting in Norway. Overall, Toppidrettsveka led the ratings battle with 1,426,000 viewers over six events broadcasting with Blinkfestival being second with 1,245,000 over seven. In the country of 5.3 million people, babies included! Even in Norway ratings like this are far from automatic - on the contrary, it requires a careful choreography of schedules, venues and budgets . And, of course, making sure that the stars - both domestic and foreign - come to participate and not elect to hop off to some distant camp. Kudos to Harald Fladseth & team at Toppidrettsveka and Arne Idland & team at Blinkfestivalen - you really built great events worth…
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27Aug 2019 by DS News Team
Team Jobstation Project Collapses, Morten Eide Pedersen Losing His 2d Team Within Few Months

Team Jobstation Project Collapses, Morten Eide Pedersen Losing His 2d Team Within Few Months

Leaders, Newsfeed
Morten Eide Pedersen does not deserve this misfortune. First Team BN Bank closes down in spring - and its 32 year old leader forced to search for a new team for the upcoming season... ...That finds itself in a shape of an ambitious continental entrant: Team Jobstation. The new French outfit talks big, signs -apart from Pedersen - Jean Marc Gaiilard , Masako Ishida and even Dario Cologna as a sort of a cameo appearance star.... Ten days ago, with considerably less fanfare, it is announced that a title sponsor has pulled the plug at the last moment, Team Jobstation is no more and there is an urgent need of a new sponsor willing & able to provide some 250.000 euros needed for the next season. Highly unlikely, alas. So,…
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23Aug 2019 by DS News Team
Is It Worth Continue Having Identical Gear In Rollerski Races?

Is It Worth Continue Having Identical Gear In Rollerski Races?

Leaders, Newsfeed
...the video looks like the stuff of rollerskier's nightmares: first a wheel disintergrates on speed , then an athlete loses control, careens and ,finally, falls hard in the ditch, taking another skier with her. https://www.instagram.com/p/B1g4nCCIqDo/?igshid=1uqytt96lm96u It does not help from a PR perspective that skiers are called Frida Karlsson and Nora Ulvang, respectively. An hour later ( and off cameras as far we know) Alexander Bolshunov' s rollerskis suffer similar sudden destruction, with a Russian " doing a total overhead flip" in his own words on rhe speed of almost 60km/h Miraculously, there seems to be no serious damage. Except, perhaps, to reputation of a rollerski producer that was supplying skis to all athletes in the race. There is no gloating from competitors. "I feel sorry for them. It's a…
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19Aug 2019 by DS News Team
Wealthy, Happy And Skiing. Make Sure Your Politicians Are Aware Of That Connection

Wealthy, Happy And Skiing. Make Sure Your Politicians Are Aware Of That Connection

Leaders, Newsfeed
Norway is one of the world's wealthiest countries It is also one of the world's happiest Finally, It clearly has more skiers than any other nation as a proportion of population while pro-skiing is a king on television. Norway's Top 20 Most Talked About features 5 sport-related personalities of which three are skiers ...Sometimes important things do not need to be complicated - just make sure your local politicians are aware of magic powers of cross country skiing. Especially before the elections.
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16Aug 2019 by DS News Team
Guess What? Northug Is Back With Team Norway!

Guess What? Northug Is Back With Team Norway!

Newsfeed
No, the Olympic champion and, possibly, the most famous skier of all times is not planning to use his skis Instead, he's planning to use glasses. Yes, Northug brand is a new official sponsor of the Norwegian Ski Federation with its eyewear. The irony is not lost on either sides: no skier in the world ever quareled more with his national federation than Petter - particularly over brand endorsements. " It may not sound like a love marriage, but now I can give something back by providing Northug glasses to the national team" cracks Northug to TV 2 Norway " He's a special kind of guy with unique achievements, quips Espen Bjervig, Team Norway's manager, - Part of the deal is that Petter will mentor the young skiers and participate…
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