Random Acts Of Kindness

Random Acts Of Kindness

Leaders, Newsfeed
Here at the Daily Skier we care less about things that you could learn about by watching TV and reading results page on FIS app. We believe that to grow the sport popularity - while keeping you entertained - our mission is to show you what happens behind the scenes. Like this little episode. In itself not hugely significant, in our book it tells volumes about character of people competing - both those who won and those who didn't [caption id="attachment_12238" align="alignnone" width="1920"] ....Stian Berg falls down at the finish of Kirkebakken Grand Prix ...[/caption] [caption id="attachment_12239" align="alignnone" width="1920"] ...he is upset - he won the Grand Prix in Hamar last year. And he's hurt - fall on the tarmac going some 50 km/h would leave you hurt. But you…
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Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida  Karlsson

Marketing Potential Of Ski Prodigy: 25 Agents Applied To Represent Frida Karlsson

Money & Finance, Newsfeed
If you manufacture anything with even remote appeal to broader public AND had a way of foretelling the future, chances are you would apply last year to become Friday Karlsson's sponsor. Or, if you are representative of a burgeoning profession of intermediary between sport stars and sponsors, you'd do anything to become her business development & marketing agent. It's too late now though: in interview with SVT Sport her mother ( and former world class skier), Mia Karlsson says that only during the World Championship some 20 to 25 agents contacted the family and offered to represent Frida Think about it and tell your friends: 25 already highly paid professional reps, all queuing for the honor to represent hitherto unknown Nordic skier. Honor - and a lot of money. The…
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Ebba Andersson Gets Sixten Jernberg Award

Ebba Andersson Gets Sixten Jernberg Award

Leaders, Newsfeed
At 21 Ebba Andersson got many an accolade for her performances - and now she gets one of Swedish skiing' most prestigious awards ( if not the most prestigious) The Sixten Jernberg Prize is a Swedish peculiarity, honoring the athlete with the best performance in internal competitions, regardless of his/ her performance internationally. Therefore the list of winners is a mixture of world famous names - Stina Nilsson won it in 2015, Charlotte Kalla in 2007, Thomas Wassberg and Gunde Svan have also made during their respective careers - and those who shined in Sweden in only.
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Trimtex  Makes Leap Into Top League  By Signing Frida Karlsson

Trimtex Makes Leap Into Top League By Signing Frida Karlsson

Gear News, Newsfeed
Let's not mince words: Frida Karlsson is a personality the xcskiing world badly needed - and now got. A combination of the Swede's fierceness on the track and a disarming smile of a teenager ( yes, she's still 19 as of this writing) will bring the august sport of narrow planks on snow millions of fans both now - and in a foreseeable future. Or, to make it more modern sounding, she's the hottest influencer in the sport since Johannes Klaebo started to show what he's capable of a couple of years ago. Whoever had a foresight to sign a contract with Ms. Karlsson before she burst into the scene is to be applauded for his/her business acumen. Today we talk to one of them - meet Ole Kristian Augland,…
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Klaebo Has Not Signed Agreement With National Team – And Deadline Is Looming

Klaebo Has Not Signed Agreement With National Team – And Deadline Is Looming

Leaders, Newsfeed
World's best male skier (do we need to say the name?) still has not signed a contract with the Norwegian national team - and June 10th deadline is looming. Bone of contention: social media and, more specifically, advertising & promoting on social media. The sides (Johannes does not get involved - he is represented by his father and manager, Haakon Klæbo, as always) don't want to comment beyond that. It's clear, however, that whatever boundary between "Klaebo being himself" and "Klaebo being part of the national team " they eventually find, it will serve as yardstick to all future contracts for all Norwegian skiers - and possibly beyond. Case in point: on this photo from the World Cup in Davos Johannes is seen wearing a jacket with all the team…
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