Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!
The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…
