FIS Skiweltcup Dresden : Show Will Go On!

FIS Skiweltcup Dresden : Show Will Go On!

Leaders, Newsfeed
The international ski season still looks ...how shall we put it? Iffy? But that doesn't mean it won't happen at all. Skiweltcup Dresden looks set to host the world's best for the fourth time in a row despite all the current upheavals. We talk to the Dresden's competition spokeswoman Daniela Möckel who explains what the optimism is based on: [caption id="attachment_17039" align="alignnone" width="1920"] Daniela Möckel with the last season's Team Sprint winners[/caption] The International Ski Federation and the German national ski association, DSV, aim to hold a normal sport winter including the well-known World Cup events. This also includes the FIS Ski World Cup Dresden on December 19 and 20. As an organization team, we are currently actively planning the event, which will then take place on the 4th Advent…
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That Day In Davos: Kalla vs 300HP SUV

That Day In Davos: Kalla vs 300HP SUV

Newsfeed
...that day in 2017 when we somehow missed Charlotte Kalla on the ski tracks and had to chase then-double Olympic champion through half of Davos to take pictures - any pictures of her 😬🤫. Not sure why Charlotte, one the biggest stars on the circuit , was not chaperoned/ driven as per usual by some team staff member and chaos to run to her hotel instead. It must have been a show: a trim & fit skier running along the streers closely followed by a pitch-black SUV with two rather burly looking bearded men with large cameras. Even seen-it-all locals ( we are in Davos, Switzerland, remember?) were looking with some interest. Must have thought a scene from James Bond 007 is being filmed or something. At the end even…
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Sponsors Seriously Pimped Skiers’ Rides Recently

Sponsors Seriously Pimped Skiers’ Rides Recently

Newsfeed, Trivia
We register a trend that we like: top xcski stars drive fancier and fancier cars. Why are we happy? Easy: because in all cases here we are talking sponsors-provided vehicles and it is as clear as day that the said sponsors appreciate influencer-potential of best skiers more and more. Otherwise, why would they hand over the cars the sticker prices of which are seriously north of 50k and in some case close to 100k euros, the threshold of elusive "luxury vehicle" category? Let's look closer: Heidi Weng and Volvo XC60 T8 Hybrid R-Design. One of the top models in the Swedish car maker's line-up, sporting 0-100 km/h acceleration of some 5.3 second. https://www.instagram.com/p/CDrVZo5joyS/?igshid=1jkzer5psecis =========================================== Ebbа Andersson and VW Tiguan R-Line. The whole Swedish team has VW as a sponsor so…
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Spine That Does Things Differently (But Finally Launches Its Website)

Spine That Does Things Differently (But Finally Launches Its Website)

Leaders, Newsfeed
Spine Sports is perhaps the oddest company there is in the whole of the xcski industry. Yet their market strategy seems to be working as more and more athletes and serious amateurs are being seen in Spine's marquee lapis-lazuli boots. [caption id="attachment_16860" align="alignnone" width="616"] Company is often defined by its boss - and Spine Sports offers proof of that postulate: Dmitry Vargin, Spine's co-founder and CEO, is mercurial and ambitious. As a man who built a multimillion dollar company from total scratch would be expected to be [/caption] Here's what makes them so different: - They are the world biggest cross-country boots producer by volume, churn out hundreds of thousands of them every year and operate large and well equipped factory in outskirts of the city of Yaroslavl in Russia…
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Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Toppidrettsveka’s Aure Sprint Breaks Viewership Record On TV

Money & Finance, Newsfeed
Toppidrettsveka's Aure Sprint last Friday was watched by some 451.000 viewers on NRK, national public television channel. That's an absolutely whopping figure for the country with 4.2 million of adult population in 2020, with television viewership on decline everywhere in the world. And the new record for Toppidrettsveka. "The sprint in Aure was the beginning of Toppidrettsveka back in 2005: 13 athletes and 10 volunteers with a total budget of some 9000 NOK or about 800 Euros", says Harald Fladseth, the event organizer. Factors that worked in favor of Aure: cancellation of the Olympics and coveted Friday prime-time slot in broadcast schedule ( but that was done on purpose by the organizers & NRK, clearly) The three-leg competition in and around Trondheim is, along with Blinkfestivalen, a premier event of…
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