Guess What? Northug Is Back With Team Norway!

Guess What? Northug Is Back With Team Norway!

Newsfeed
No, the Olympic champion and, possibly, the most famous skier of all times is not planning to use his skis Instead, he's planning to use glasses. Yes, Northug brand is a new official sponsor of the Norwegian Ski Federation with its eyewear. The irony is not lost on either sides: no skier in the world ever quareled more with his national federation than Petter - particularly over brand endorsements. " It may not sound like a love marriage, but now I can give something back by providing Northug glasses to the national team" cracks Northug to TV 2 Norway " He's a special kind of guy with unique achievements, quips Espen Bjervig, Team Norway's manager, - Part of the deal is that Petter will mentor the young skiers and participate…
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Fossli Sufferes Cardiac Arrest, Survives

Fossli Sufferes Cardiac Arrest, Survives

Leaders, Newsfeed
Sondre Turvoll Fossli suffered a cardiac arrest on Monday but survived and is recovering now. Quick thinking and speedy assistance by Sondre's girlfriend Henriette Mork and a cyclist who happened to drive by and fast arrival of emergency ambulance helped a 26-year-old cross country skier to escape with his life. He's now in recovery as medics are trying to establish what could have caused a sudden heart failure with one of the world's best athletes. Team Norway doctors have already said there was absolutely nothing wrong with Fossli's ECG at the last year's in-depth check-up, neither was there any other signs of heart-related problems. Fossli is currently #22 in FIS Sprint ratings and was/is a member of the Sprint Group of the Norwegian national team.
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Team Leader vs Federation: Who Has Right To Athlete’s Body?

Team Leader vs Federation: Who Has Right To Athlete’s Body?

Money & Finance, Newsfeed
A conflict broke out in the Russian biathlon: national team leader Alexander Loginov, #2 in the World Cup - 2018/19 (on the left on our photo, blue t-shirt) has refused to sign a contract with the national biathlon federation. The issue at stake: who has the right to the best spots on athlete's apparel & ( because it's biathlon) rifle? Best means the most likely to be filmed & televised during races and, therefore most sought by advertisers? Do the "best logo spots" belong to the national team /the federation that needs sponsors' money to feed, cloth & coach athletes? Or do they belong to the athlete him/ herself who attracts viewers in the first place ? Most would say ( and do in practice) - share! But in what…
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Eurovision Goes Blink

Eurovision Goes Blink

Money & Finance, Newsfeed
The European Broadcasting Union , colloquially known as Eurovision, just signed an international TV rights agreement with the organizers of the Blink festival and it's a big deal: The EBU is agglomeration of public television channels across Europe, from Portugal to Russia, to collectively bargain for rights and to swap (mostly news-related) footage. "Public" means "funded by either a compulsory license fee or by subvention from a national parliament". For historical reasons, those are the most watched channels across the continent - and most likely to show the second tier sports I.e. popular but not popular enough for viewers to pay for, like football or Formula 1. The EBU is powerful and is ever interested in keeping ratings reasonably high to fight purely commercial channels. The Geneva-based bosses must have…
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…In Some Ways Blink Skifest Reminds Us Of Pre-commercial Olympic Games

…In Some Ways Blink Skifest Reminds Us Of Pre-commercial Olympic Games

Newsfeed
Blink Skifest is , without a doubt, a premier xcski and biathlon event of the whole summer, packed with stars of top caliber. Think about it: only the Olympic Games bring together more of world's best athletes of both those " sister sports" - and even then they rarely rub shoulders in a literal sense. In a way Blink resembles original Olympic ideas, those of Pierre de Coubertin: having fun, forging ties, making new friendships among the athletes and , occasionally with fans who have unparalleled access to sportsmen and -women. All of that with minimum material reward for either victory or mere appearance. Which is amazing, really. This is a departure from a regular line that we preach on the Daily Skier: the skiing has to be become more…
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