Rottefella, New MOVE And Irrational Desires Of Years Past

Rottefella, New MOVE And Irrational Desires Of Years Past

Newsfeed, Trivia
Rottefella, abandoned by Fischer and Rossignol, is doing its very best to keep the share of the market. It just introduced new RF MOVE bindings that are not only movable along the axis, but are also compatible with the IFP platform (aforementioned Fischer & Rossignol). MOVE are great bindings et al, but we are nostalgic for the times when the Norwegian producer was known to go off on a tangent , introducing tough, austere world of xskiing to the concept of luxury. Remember the father/best friend/boss'best birthday present ever-ever, Rottefella Titan? A battalion of keyboard warriors went on maligning the very idea of bindings that cost more than the skis they are attached to when they first made in appearance in what? 2012? Well, Sven Albert will still would happily…
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Weekly Digest 23.09 – 29.09

Weekly Digest 23.09 – 29.09

Newsfeed
In our weekly digest we ( being totally biased and selfish) selected 5 ski-related news from the last week that rock our boat. Hope they would rock yours too. 1. Unless we missed something, Team Swiss sets the pace for competition by being the first to unveil new race suit design for the upcoming winter. We dig new red-white-azure- baby blue colors a lot more than the last season all-black ones. 2. Moa Lundgren, Junior World champion in sprint, has reached hitherto unheard level in lactate threshold test – 24 mmol/L! Just to remind you, the test is aimed to show how much lactic acid the body can withstand before the muscles stop responding to brains' commands. Normally xcskies tune out at 10-15, maximum 18 https://www.instagram.com/p/Bn9V9YQg_i4/?taken-by=moalundgreen 3/ "...The boy who…
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Dream XCSki City To Be Built – And We Already Want To Move There

Dream XCSki City To Be Built – And We Already Want To Move There

Newsfeed, Training & Outfitting
...Almost 100 years ago great Le Corbusier, father of modern urban planning, came up with Ville Radieuse or Radiant City - an ideal city project where everything is done to " to reunite man, nature, and the machine in an unalienated harmony" Now Serneke, one of Sweden's largest construction companies, wants to take the ideal city concept a step further by adding one hitherto missing crucial element within that city: cross country ski track. Serneke and the municipality of Järfälla have agreed to move forward with plans of development brand new neighborhood. ".... In Järfälla City we are planning housing units, hotels, shops, restaurants - and a 1.2 km long cross country ski trail built underground and open all year around!" declares Serneke at its website And this is how…
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Man Who Made Helmet Cool. Part 2

Man Who Made Helmet Cool. Part 2

Gear News, Newsfeed
In Part 1 we have tried to relay our fascination ( and appreciation) with what Olav Hagen, a retired Norwegian policeman, did and still is doing to the world of skiing: making it wear helmets. Because helmets are not just useful - they are cool. Actually, make it super cool. Klaebo-level cool! [caption id="attachment_8498" align="aligncenter" width="1152"] Hagen posing in front of Catlike promo poster with Klaebo. Do you need any - any - other reason to buy one? [/caption] Now we give stage to Olav himself to explain in his own words - The Aramid roll cage of Catlike Mixino is one of the keys to a safe and very light helmets. This is basically Kevlar that is as strong as steel and is used in ballistic vests, aerospace construction…
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Diggins Gets Gold. As in Bose QC35 Gold

Diggins Gets Gold. As in Bose QC35 Gold

Money & Finance, Newsfeed
..it took a few decades but gold medals won by Jessie Diggins and Kikkan Randall at the PyeongChang Olympics might have been a proverbial straw that broke the camel's back ( to be sure, it was a mighty heavy straw!). Big advertizers and mainstream media have finally discovered cross country ( sorry - Nordic) skiing and are starting to appreciate its marketing potential. One does not make the ESPN Body Issue just by having a perfect body - there has to be a serious marketing potential, assessed and analyzed by people who's job is just that: find a new star millions would want to follow & emulate. Telecoms giant Comcast was quick to cash in on Diggins appeal among fans - old and new Hey, even Cosmopolitan enlightens its readers…
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