ISPO As Reflection Of Where Industry Is Going. And Not Going

ISPO As Reflection Of Where Industry Is Going. And Not Going

Gear News, Leaders, Newsfeed
What do you want to hear first, good things or bad? Let's start with good: - There were some notable product unveilings e.g. Redline 3.0 by Madshus, Triac 4.0 by Swix and all-new SK Course boots & S1/2/3 skis by Rossignol. - Budding Russian label Spine brought its 3D foot scanner and had Petter Northug bare his extremities to demonstrate how Custom Fit technology works in practice. - Northug himself had a very lively stand featuring just his glasses so far, but ambitions to expand into textiles etc. are clearly there. - Kaestle is burgeoning on cash injection and market expertise of its new Czech owners. - KV+ had a large (but rather fortress-like designed i.e. lots of walls with one entrance) segment indicating company's robust health. ...But you know,…
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Åge Skinstad,  Quick Portrait

Åge Skinstad, Quick Portrait

Leaders, Newsfeed
There are captains of industry - and there is a " captain of the captains of industry" Meet Åge Skinstad. It would be hard to find a person who had and continues to have a bigger impact on the development of the Norwegian cross country skiing in this century ( and the international skiing by extension). Norwegian national team coach, television commentator, top lobbyist - and now CEO of Brav, a multi-million dollar corporation that owns Swix and Toko among the others. " Acting CEO" Mr.Skinstad likes to stress - he only agreed to fill the shoes temporarily, while the owners are searching for replacement for a previous boss, who abruptly resigned last year. But he will stay with Brav once that task is accomplished and stir Swix and Toko…
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Ski Bosses R US – Industry Captains Descend On Davos

Ski Bosses R US – Industry Captains Descend On Davos

Leaders, Newsfeed
We are of opinion that putting a face to a name makes a huge difference. In this case, faces of people who play prominent role in cross country skiing industry. Aside from the world championships and the Olympics, there is no better place to catch them than the annual Davos Nordic stage of the World Cup in mid-December. It might be a Swiss air but we reckon it's more about a unique layout of the Davos skis stadium: there a place where athletes prepare and where equipment-making dignitaries congregate is one & same, creating a sort of "mixed zone" where athletes could casually talk to producers and suppliers immediately before or after the race. [caption id="attachment_14008" align="alignnone" width="1920"] Bjørn Erlend Dæhlie is not just one the most legendary names in…
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Rollerski Market: Yearly Review

Rollerski Market: Yearly Review

Gear News, Newsfeed
November 1st seems to be a good day to look back at what we saw on many a rollerski track & competition in the season behind us & to share the impressions. A couple of points before we start: - We absolutely refuse to be dragged into a conversation about which rollerskis are better and in what way. As far as we are concerned, the skiing public is discerning enough to make all the right choices. Choices both rational - and those determined by emotions. - There will be nothing said about the so-called "speed rollerskis: those 530mm rockets have evolved into pretty much a separate sport with its own technique, races, stars etc. It hardly overlaps any longer with snow skiing ( only in boots and poles, to be…
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Guess Which Poles Won

Guess Which Poles Won

Gear News, Newsfeed
We are not sure why but a fact's a fact and we want to you to mull it over together with us: Every single one of Women's Top 10 in the FIS World Cup 2018/19 went to use Swix Triac poles. No exceptions! Here they are, Women's Top Ten 2018/19 [caption id="attachment_12508" align="alignnone" width="1920"] Ingvild Flugstat Oestberg [/caption] [caption id="attachment_12905" align="alignnone" width="1920"] Natalia Nepryaeva [/caption] [caption id="attachment_10607" align="alignnone" width="1920"] Therese Johaug[/caption] [caption id="attachment_13260" align="alignnone" width="1920"] Krista Parmakoski [/caption] [caption id="attachment_11484" align="alignnone" width="4176"] Stina Nilsson [/caption] [caption id="attachment_9791" align="alignnone" width="1920"] Jessie Diggins[/caption] [caption id="attachment_11182" align="alignnone" width="1920"] Ebba Andersson [/caption] [caption id="attachment_10938" align="alignnone" width="1920"] Yulia Belorukova ( and Anastasia Sedova, another Swix poles user) [/caption] [caption id="attachment_13415" align="alignnone" width="1920"] Maja Dahlqvist[/caption] [caption id="attachment_13414" align="alignnone" width="1920"] Maiken Caspersen Falla[/caption] We could only congratulate…
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