Swix – The Daily Skier

16Feb 2021 by DS News Team

Young Blood’ Marketing Power Heavily Underestimated

Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…

23Aug 2020 by DS News Team

One Small Step For Apparel Maker, One Giant Leap For Mankind

Gear News, Newsfeed

In 2020 the most important piece of gear for cross country skier is...not skis - smartphone! Assume you all agree that's an axiom and thus doesn't need proving: enough to look at the strength/ speed with which hitherto dead-tired young men and women rush for their phones once their race or training session is over. Sure, there a sect within the community that believes that skiing time IS the time to unwind and take a break from that "connected life" - but its numbers are rapidly dwindling. The masses roar:"Nothing gets between me and my smartphone - ever!" Jokes aside, unless you happened to be a world class skier who is nearly always accompanied by coach/ support personnel on car/ bike, you do need a smartphone - to play your…

17Jul 2020 by DS News Team

Gear Silje and Vilde Used On Their Multi-mile Rollerski Vacation

Gear News, Newsfeed

Well, you surely read our story about Silje and Vilde who embarked on long rollerski vacation across Denmark. And now you want to know what gear and textiles the two young Norwegians used - 240 kilometers while pulling a heavy cart and sleeping al fresco is not something you want to do wearing a T-shirt from a supermarket and a pair of skis your uncle had stored in his garage! GEAR: Note Swix newest Roadline One poles - the company from Lillehammer promises that those are more gentle on your elbows while rollerskiing while maintaining the same low weight/ high stiffness as venerable Triacs. "They are amazing , - says Silje Vasvåg, - never tried any better" IDT's Classic RM2s, used by the most leading national teams, have been working…

15Jul 2020 by DS News Team

Silje, Vilde And Their 50k/day Rollerski Vacation Across Denmark

Newsfeed, Travel & Mass Sport, Trivia

" Just living is not enough, says the butterfly in the short Hans Christian Andersen's tale , one must have sunshine, freedom, and a little flower.” Meet Silje Vasvåg and Vilde Hammernes Pedersen, two urbanite millennials from Oslo who decided to experience Denmark in a very unusual way. " Vilde and I had worked together for some time, and went skiing on our time off at the season opening at Beitostølen. We found out that we loved to work out together, and so we decided to do a training camp upcoming summer. But it had to be something with skiing. Therefore we decided on visiting a country on rollerskis. From there we started to think about how we could make it a bit more complicated...." And complicated they did: "…

26Jun 2020 by DS News Team

2020 – Year Of Carbon Fiber Rollerskis? More Great CF Models Than Ever But Not Everyone Is Convinced

Gear News, Newsfeed

Fischer just unveiled the pair the Austrian company calls " world's lightest classic rollerskis" https://youtu.be/w-MmYzf0X6g Which means they are at least a little bit lighter than the Swix model that hit the market last year, somewhat ahead of the pack. https://www.instagram.com/p/CAnr8yzHhtO/?igshid=1bkrho69l59t8 "The pack" because never before was the market so saturated with the true carbon fiber monocoque rollerskis offers: Established players roll out their first CF models https://www.instagram.com/p/CBYpPAEJkDV/?igshid=fe2e361269n4 New players are entering the market - obviously, sensing some business opportunities. https://www.instagram.com/p/CA7_Gn9J6YV/?igshid=1fwcr5ehpedwc The end of metal alloy rollerskis is nay? Not so fast,says Morten Iversbakken, the marketing manager of IDT Sports. Everyone remembers, of course, that the Norwegian company sponsors by far the most top teams/ individual skiers in the world of xcskiing (but not biathlon - that's still largely the…

Tag: Swix