Ulvang

01Oct 2021 by The Daily Skier Editorial

Northug, brand with character that looks like winner

...A late model Porsche 911 is parked next to a graffiti calling on comrades to rise against capitalism and, separately, against sexism. Welcome to Grünerløkka, that " Greenwich Village of Oslo ", trendy and hip, where opinions and lifestyles diverge and daring ideas being born and implemented. Grünerløkka is a home to the Northug brand. From here - to the world! [caption id="attachment_18580" align="alignnone" width="1920"] Lower floor is to introduce potential retailers to the current collections ...[/caption] [caption id="attachment_18579" align="alignnone" width="1920"] ...while top floor is busy working on those of 2023 and who knows how far beyond[/caption] Meet Silje Vasvåg,key account manager at Northug, branch of Brand Assist AS: [caption id="attachment_18583" align="alignnone" width="1920"] "Northug brand has that X-Factor feel. You are not only getting the best quality glasses and textiles…

14Nov 2020 by DS News Team

Peter Schlickenrieder: There Is No Way This System Can Continue. Big Changes Need To Happen

Leaders, Newsfeed

The tensions that were/are simmering in the top-level international skiing seemed to have reached the boiling point. Late on Friday, Peter Schlickenrieder has thrown the gauntlet, publishing the Instagram post in which he openly calls for "Big changes" Earlier the same day Yelena Vyalbe has threatened to withdraw the Russian squad from the World Cup should the authorities somewhere try to quarantine an entire team if one team member gets a positive Covid test - apparently, that happened to the Russian Alpine skiers earlier this month when a waxer got corona-positive: everyone was ordered to stay indoors for over a week & not allowed to compete. Both Schlickenrieder and Vyalbe are far bigger personas in their home countries than the actual sport of cross-country skiing. Schlickenrieder, a very successful businessman,…

29Dec 2019 by DS News Team

Splendeurs & Miseres De Tour De Ski

Leaders, Newsfeed

... With her finish lunge Anamarija Lampič has brought victory for herself - and Slovenia. Thus proving beyond any doubt that in even in 2019 skiers from a country of just two million people could still compete and win. Johaug and Klaebo won what they were widely expected to win and Ustigov has proven that he's back in the game & roaring. ...From a purely sporting point, the fourteen edition of Tour de Ski is a full package, anything & everything that even an occasional fan of skiing might want. The problem is, the competition itself is hurting. ….According to a legend, Jürg Capol, then FIS xcski race director, had suggested the idea of Tour de Ski to Vegard Ulvang while in sauna. The same legend says that the idea…

28May 2019 by DS News Team

FIS Moves To Level Field, Bans Grinding Machines At Olympics And World Cup

Gear News, Newsfeed

We all know that professional sport is unfair. Technical sport like cross country skiing - double so. For a while now the battle for medals was largely happening between the teams that could afford $500K+ wax trucks Packed to the brim with the latest technology - including, arguably, the most important device of all: portable grinding machines. Well, no more - this week FIS introduces a ban on bringing of grinding machines to the Olympics, the World Championship and the World Cup in attempt to remove at least one important advantage rich teams hitherto had. Remains unclear how compliance with new regulations is going to be checked. On the photo: inside Team Russia truck. Along with the Norwegians, the Swedes etc., the Russians made a good use of portable grinding…

21Jan 2019 by DS News Team

It Finally Happened. Petter Northug Presents His Glasses Collection

Gear News, Newsfeed

No one really expected the most exciting personality in cross country skiing of the last decade ( and many would say ever!) to quietly exit the scene, right? So, now Petter is back with his very own brand - you guessed it - Northug® First products were proudly ( if somewhat low-key) presented at the Norwegian industrial expo Norspomessen on Monday. Yes, you can take a peek at how a production version of the Northug glasses looks. We say - bold. Petter wouldn't be himself if were he not to enlist help of some of the best people in business. Jon Inge Gullikstad, boss of Brandassist, the company that helped to make both Vegard Ulvang ( wool clothing) and Therese Johaug ( just about any clothing) millionaires through attaching their…

Tag: Ulvang