Daily Skier At Oberstdorf  Meet Stars Of Tomorrow

Daily Skier At Oberstdorf Meet Stars Of Tomorrow

Leaders, Newsfeed
We all want to look into the future. When it comes to the future of skiing - it's already here, in Oberstdorf. No secret that elite athlete's training changed a lot in the last decade. Back in 2011 a picture of a female skier doing a set of pull-ups with weights chained to her legs would baffle, perhaps horrify any coach - now it's a routine. Champions become stronger, more coordinated - and younger. It's not like young talents never made it to the World Championships: a 18 year old Yelena Vyalbe came to the one held in 1987 (also in Oberstdorf) and a 18 year old Therese Johaug even won a medal at her debut. The difference is, back then teenagers were expected to grow and mature through the…
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Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Newsfeed
Veronika Stepanova, 20 and Evgeniya Krupitskaya, 18 are last - second inclusions into the Russian line-up for the FIS World Championships in Oberstdorf. Stepanova was on " international radar " ever since she battled Helene Fossesholm in 4 × 3.3k relay at the World Juniors in Lahti in 2019, both barely 18 then. At the recent JWSC 21 in Vuokatti the native of faraway Kamchatka came 4th in Sprint, decisively won 5k F and battled Moa Hansson of Sweden for the victory till the last meters of the relay. Krupitskaya was the member of the same relay squad, won silver in 5k F and came 4th in 15k mass- start. Yelena Vyalbe, a maverick boss of the Russian skiing, is known to openly criticise what she sees as sub-effort by…
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Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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Finnish Wonderland Gears Up For World Juniors/ U23

Finnish Wonderland Gears Up For World Juniors/ U23

Leaders, Newsfeed
The FIS Nordic Junior and U23 World Ski Championships was a bit of an orphant this tough year - but, as in any good fairytale, it looks like it found a perfect home at last. " Vuokatti is the place where the JWC will hit the road running" smiles Vuokatti Sport spokesman Topi Kuorelahti, himself a national-level skier. And indeed it impresses pretty much on the first sight, whichever is your personal preference. [caption id="attachment_17687" align="alignnone" width="1689"] Vuokatti ski trails should more properly be called " ski highways"[/caption] 150 kilometers of wide perfectly groomed, carefully maintained ski trails you could access from your hotel or rental house? Check. Including those modern crazy-tough and thus FIS homologated where the actual races of the Championships shall be held. Speaking of hotels: 650…
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Dear Skiers, It’s Time To Get Off Your Butts And To Start Making  Yourselves Useful To Sponsors!

Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Money & Finance, Newsfeed
The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…
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