International Season 2020/ 21 In Pictures

International Season 2020/ 21 In Pictures

Newsfeed, Trivia
Best in each category that we just came up with... https://www.instagram.com/p/CMb9i16j2tx/ https://www.instagram.com/p/CMb-DF_DT_K/ https://www.instagram.com/p/CMcXHdXjiGi/ https://www.instagram.com/p/CMcee9rjhfp/ https://www.instagram.com/p/CMclhIPjVn0/ https://www.instagram.com/p/CMczhIZDU84/ https://www.instagram.com/p/CMdPR51DMtK/ https://www.instagram.com/p/CMdCY2WDTmv/ https://www.instagram.com/p/CMdQFkCD8Dk/
Read More
World Shall  Be Theirs. Soon!

World Shall Be Theirs. Soon!

Leaders, Newsfeed
Always fun to onwatch how heroes of the recent Juniors/ U23 World championships make a transition to the Big League, testing their mettle against the leaders of the world skiing. Several of the young stars were taken to Oberstdorf recently - but either weren't started or failed to make an impact. Understandably so: when you prepare the whole season specifically for the Juniors' World, it's nay-impossibke to be in top form two weeks later - and compete against people who trained to be on their peak at the World Championships. The FIS World Cup finalé in Engadin is different in tha t sense: Johaug, Diggins, Klaebo and Bolshunov shall still be running over the weekend, but let's face it - the pressure is not there and neither is leaders'form, probably.…
Read More
Daily Skier At Oberstdorf  Meet Stars Of Tomorrow

Daily Skier At Oberstdorf Meet Stars Of Tomorrow

Leaders, Newsfeed
We all want to look into the future. When it comes to the future of skiing - it's already here, in Oberstdorf. No secret that elite athlete's training changed a lot in the last decade. Back in 2011 a picture of a female skier doing a set of pull-ups with weights chained to her legs would baffle, perhaps horrify any coach - now it's a routine. Champions become stronger, more coordinated - and younger. It's not like young talents never made it to the World Championships: a 18 year old Yelena Vyalbe came to the one held in 1987 (also in Oberstdorf) and a 18 year old Therese Johaug even won a medal at her debut. The difference is, back then teenagers were expected to grow and mature through the…
Read More
Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Bold Move: Russia Brings Ambitious & Successful Juniors To Oberstdorf-21

Newsfeed
Veronika Stepanova, 20 and Evgeniya Krupitskaya, 18 are last - second inclusions into the Russian line-up for the FIS World Championships in Oberstdorf. Stepanova was on " international radar " ever since she battled Helene Fossesholm in 4 × 3.3k relay at the World Juniors in Lahti in 2019, both barely 18 then. At the recent JWSC 21 in Vuokatti the native of faraway Kamchatka came 4th in Sprint, decisively won 5k F and battled Moa Hansson of Sweden for the victory till the last meters of the relay. Krupitskaya was the member of the same relay squad, won silver in 5k F and came 4th in 15k mass- start. Yelena Vyalbe, a maverick boss of the Russian skiing, is known to openly criticise what she sees as sub-effort by…
Read More
Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
Read More