Sponsors Seriously Pimped Skiers’ Rides Recently

Sponsors Seriously Pimped Skiers’ Rides Recently

Newsfeed, Trivia
We register a trend that we like: top xcski stars drive fancier and fancier cars. Why are we happy? Easy: because in all cases here we are talking sponsors-provided vehicles and it is as clear as day that the said sponsors appreciate influencer-potential of best skiers more and more. Otherwise, why would they hand over the cars the sticker prices of which are seriously north of 50k and in some case close to 100k euros, the threshold of elusive "luxury vehicle" category? Let's look closer: Heidi Weng and Volvo XC60 T8 Hybrid R-Design. One of the top models in the Swedish car maker's line-up, sporting 0-100 km/h acceleration of some 5.3 second. https://www.instagram.com/p/CDrVZo5joyS/?igshid=1jkzer5psecis =========================================== Ebbа Andersson and VW Tiguan R-Line. The whole Swedish team has VW as a sponsor so…
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Good Day For Norway, For International Skiing – Not So Much

Good Day For Norway, For International Skiing – Not So Much

Leaders, Newsfeed
...On that photo Therese Johaug and Heidi Weng are looking at a race results monitor. But they might as well be looking at the competition. Norwegian juggernaut is not just strong - it's overpowering and pretty much zapping the air from the sport. Occasionally during the season it seems that the Norwegian dominance is broken - by Swedes in female skiing, Russians in male - but then Bang! And we are back to Top 10 being 75% Norwegian. That's dangerous. The International skiing lives off the money it gets from selling television rights. Now, put yourself in shoes of a national TV executive who is trying to decide: spend on skiing or on some Spartan race or whatever? There is 99% chance that yhe said executive would choose the sport…
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Cars Are Skier Girl’s Best Friend

Cars Are Skier Girl’s Best Friend

Newsfeed, Trivia
It took a while, but vehicle manufacturers and dealers have figured one important thing out finally: If you want to stress how powerful, sleek, efficient and downright sexy the car you are trying to sell is - get a cross skier to promote it. Double so if the skier is a she. We have no access to the data showing how that association works for marketing & promotion - but it got to be working since more and more Olympians take to Instagram to display their latest best friend ( to quote Petra Novakova presenting her new Mazda) Lady-skiers are far more imaginative with their cars - just you look at that car art on some of them. And can't help but noticing: either car companies prefer sprinters to distance…
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Stay Fashionable On Course – Like Norwegians

Stay Fashionable On Course – Like Norwegians

Newsfeed, Training & Outfitting
DailySkier.com contributor Oda Bekkestad shares her views on how Norway leads the world on marketing in cross country skiing. ….The other day my editor emailed me explaining how fascinated he was with how fashionable the Norwegian skiers are. Catlike helmets and Oakley shades are all the rage when it comes to accessorizing your outfit out on the course. Whatever Northug wears, we want to wear, right? How have these trends come about and why are sportswear important to us? https://www.instagram.com/p/BjcaZYAlYdt/?taken-by=jantelov1 In Norway you rarely see skiers without Oakley shades on race weekends. The brand has become extremely popular after Petter Northug started wearing the bright shades a few years back. A pair of Oakley shades retails for about $200 dollars, depending on lens and design, so the trend isn’t particularly…
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Part II Of Let’s Look At Who Is Running In Ladies’ Skiathlon At Olympics

Part II Of Let’s Look At Who Is Running In Ladies’ Skiathlon At Olympics

Leaders, Newsfeed
This group of some of the greatest ladies in modern skiing is somewhat different from the first It is composed of those who have been consistently strong in distance skiing this season, often standing on the podiums. Who will become Pyeonchang's very first Olympic champion in the most beautiful of sports? We shall find out very soon - the wait is almost over. [caption id="attachment_6682" align="aligncenter" width="1600"] Ingvild Flugstad Oestberg[/caption] [caption id="attachment_6657" align="aligncenter" width="1600"] Charlotte Kalla[/caption] [caption id="attachment_6648" align="aligncenter" width="1600"] Heidi Weng[/caption] [caption id="attachment_6647" align="aligncenter" width="1600"] Therese Stadloeber[/caption] [caption id="attachment_6666" align="aligncenter" width="1461"] Marit Bjorgen [/caption] [caption id="attachment_6838" align="aligncenter" width="1600"] Anastasia Sedova, newly crowned U23 Skiathlon champion[/caption] [caption id="attachment_6702" align="aligncenter" width="1600"] Nathalie von Siebenthal[/caption] [caption id="attachment_6646" align="aligncenter" width="1600"] Ragnhild Haga[/caption] All pictures were taken on the sidelines of international competitions earlier…
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