This Is How Much Norway Spends On Its National Team

This Is How Much Norway Spends On Its National Team

Money & Finance, Newsfeed
It would be more correct to say "was". In interview with Aftenposten the figure was made public: In 2019 the country's national team including Paralympic , junior and , of course, main cross country squad cost some NOK 92 million - or around 9.3 million euros using then-exchange rate. Now the Norwegian dominance in Seefeld-2019 and in the World Cup has an actual price tag. Cross-country ski managers coaches and athletes in other countries would chuckle, wistfully - it's far above other teams' budgets. This year, however, it would go down by at least 20% - that's already known & budgeted-in loss of sponsorships so far...
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Dear Skiers, It’s Time To Get Off Your Butts And To Start Making  Yourselves Useful To Sponsors!

Dear Skiers, It’s Time To Get Off Your Butts And To Start Making Yourselves Useful To Sponsors!

Money & Finance, Newsfeed
The coronavirus pandemic isn't just affecting the health of many — it the first event since the influenza pandemic some 100 years and the both world wars that actually affects all or almost all of us. The economies are crushing and even if there would be a rebound after the end of the crises one thing is certain: Get this: the first item on expense sheet to be cancelled or absolutely minimized would be pro-sport sponsorships. For virtually all companies - with possible exceptions of those in groceries sector or teleconferencing , those seem to be doing relatively well under circumstances. We profess that there will be an unprecedented battle for remaining euro, dollar and krona among all athletes, not just skiers. And many if not all sponsors would ask…
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New Competition Format Tested, Shows Serious Promise

New Competition Format Tested, Shows Serious Promise

Newsfeed, Trivia
Let's not beat around the bush: The international skiing authorities and main stakeholders are deeply concerned by an acute lack of sh*t -talking and cat-fighting in cross-country skiing, those essential elements of the " Ratings Game" in the current environment. The utter lack of sex scandals, "wardrobe malfunctions" or, at the very least, public boyfriend swapping, contributres to the falling ratings as viewers and sponsors flock to new " hawt" sports such as bog snorkeling or intimate doll rafting ( yes, there IS such a sport!) The rescue came from the East, of course. An ambitious cable-making start-up YuYeYuan CheSeal VeryBest UnLimited has offered its hi-end cables and a considerable amount of renminbi, provided an international competition featuring its products and bearing its name is organized. Being the biggest profile…
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Thea Murud About Her 347K Tour De Force

Thea Murud About Her 347K Tour De Force

Leaders, Newsfeed
Thea Krokan Murud - about her ultra-long skiing gig on the weekend: - There was two of us: my friend Julie Vollum Bø (Norway's ex U23 champion in cycling and ultrarunner ) - No, were not trying to set a new world record, just wanted to go skiing for 24 hours. - The loop was about 15 km, in Lillehammer. - The food that works best is the food you really like, because you have to eat a lot - even when you don’t really want to. I used sports drinks, bars, homemade buns, chocolate, candy, Coke - everything I could’ve think of f with a lot of sugar in it. - The important thing was to keep warm so my Swix Paragon jacket was a good choice - warm…
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Thea Murud Does 347 Kilometres In 24 Hours

Thea Murud Does 347 Kilometres In 24 Hours

Leaders, Newsfeed
Thea Krokan Murud went for a spot of skiing yesterday... 24 hour spot of skiing , to be precise - that ended in 347 kilometres covered. Murud, 25, runs for famed Team Ragde Eiendom. ...we shall try to update this story with more details as they become available... Photo courtesy of @theamurud Instagram
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