What is that we like so much about watching sports? National pride? Sure. Maximum exertion needed to win? Check. Seamless, smooth technique that comes from a combo of talent and thousands of hours of practice? Sure, check, Gorgeous athletic bodies on display? Check, check, check!
It’s tough to be a sports star these days. Just winning is not enough – you have to have a persona that media loves (or loves to hate), and you have to relentlessly work on developing and nurturing a fan base on social media platforms. In return you get your portion of fame – and lucrative sponsorship contracts.Read more