Lucas Pinheiro Braathen etched his name into the history books on Sunday, capturing a stunning victory in the season-opening slalom in Levi, Finland. The win marks the first-ever Alpine Ski World Cup victory for Brazil. Braathen, who famously switched from the Norwegian team to represent his mother’s home country this season, delivered a masterful performance. He held the lead after the first run and successfully defended it on the second course, finishing with a combined…
"Braathen Secures Historic First World Cup Win for Brazil in Levi Slalom"Author: Martha Jackson
As the alpine ski season kicks off, all eyes turn to the heart of the French Alps—specifically, the Isère region near Grenoble. This area, part of the larger Auvergne-Rhône-Alpes region, remains a critical hub for ski manufacturing. In the town of Saint-Jean-de-Moirans, one of France’s few remaining ski factories, the craft of building high-performance skis is alive and well, blending hands-on tradition with cutting-edge development. The Rossignol Atelier: A Focus on Craft We’re visiting the…
"The Art of the Ski: Inside the French Factories Crafting Winter’s Top Gear"